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When starting MaeMae almost 7 (!) years ago, I quickly realized how integral beautiful images were for growing my business. Through trial and error, I learned how to style my products and create photos that represented the colorful and happy mood I want my clients to feel when thinking of MaeMae. Because styling became one of my favorite parts of the branding process, we integrated it into our services via content creation (styling + photography) and one-one-one styling seminars.

So when LAB approached me about teaching an Instagram + Styling LAB with fellow Minneapolis graphic designer, Kayd Roy, I jumped at the opportunity. On Saturday, Jan. 24 and Saturday, Jan. 31, I’ll explain the art of styling great Instagram photos – and then Kayd will teach the class how to create a strategy for building powerful Instagram communities – whether for personal or professional use.

Learn more about our LAB and sign up here, and make sure to check out the other great events LAB has scheduled!

I hope you can join us, it’s going to be a blast!

xx, Megan

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Meet Charles, our English Rose. He’s elegant, understated and forever lovely. Charles is heavily inspired by The Secret Garden—but his floral elements are grounded by a graphic illustration style and clean typography choices. We love that Charles is simultaneously vintage and contemporary—a perfect choice the the most timeless of celebrations.

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Charles can be a produced in so many ways. We’re showing him in a tone-on-tone peachy hued letterpress printed on our creamiest white paper (ecru). To keep things from feeling too sweet, we added some unexpected details: shiny foil edge painting and a metallic wax seal.

Here’s a few other ways we think Charles will be cool:

1) Go woodsy— forest green ink and kraft paper envelopes.

2) White engraving on navy paper

3) Florescent white paper with blind embossing on the floral graphics and pale gray text

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It’s a sensation! Since it’s launch, only a few short months ago, The Mrs. Box has already become a wedding industry favorite—not to mention something of a social media celebrity. Here at MaeMae, we’re proud to say we saw this coming from a million miles away. When Summer Watkins, owner and designer of The Mrs. Box came to us last spring to create her product branding and packaging, we knew she was on to something special. She had identified a hole in the marketplace—the perfect little package for every girls’ prized possession—her engagement ring. Summer (many of you may know her as lady Grey) lives and breathes her personal and editorial style—colorful and feminine, elegant with a playful, modern flair. Her new venture, The Mrs. Box, is no exception and we were thrilled when she approached us to create its branding and packaging. We’ve been lucky enough to work with Summer to infuse her style into the branding and blog design of her company, Grey Like Weddings and her own wedding invitations as featured in Martha Stewart this past fall. Summer loved her wedding invitations so much that she wanted to carry some of the illustration elements through into The Mrs. Box branding. The perfectly sweet, petite ring boxes come in a bright, rainbow of limited edition hues. Covered in vintage, french silk-velvet, the palette will change seasonally as each color sells out. So, one of our goals when creating packaging was to build a presentation box and shipping materials capable of supporting and representing the ever-changing product colors. So, we kept the palette to a minimal white, grey and gold foil and we reimagined a crest and shield for the collateral and embellished on it to create an elegant lattice pattern, designed a super-flirty gem sticker and a perfectly elegant foil-stamped box. Here’s a glimpse at the project. You can see more in our branding portfolio, or you could always just order your box today to see for yourself. Now, if only it weren’t so hard to choose just one color…

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Throughout 2014 I’ve been scheming with my friend and talented illustrator, Cait Courneya on an exciting home decor collaboration. And today we’re (out of our minds!) excited to announce that our decorative pillows and illustrated prints are now available for purchase in the MaeMae shop and on Cait’s site. Cue happy pillow fight!!! (not recommended per the care instructions tho…)

Even though we’re both now here in the Minnesotan tundra, Cait and I have both lived out in the palm tree-lined streets of the Los Angeles area and we were inspired by our old home, other dreamy tropical destinations, and bold pattern. The MaeMae & Co. + Cait Courneya home goods collection features two pillows and four prints curated in a clean black and white palette. Art created by Team MaeMae and Cait is featured on each piece of the collection. The pillows were hand-sewn here in Minneapolis and feature beautiful watercolor prints on the front and a contrasting fabric with an exposed zipper on the back. The posters are printed on yummy matte paper that look equally as stunning framed as they do pinned on a wall. You know how we like to pin on our walls! For more detail on the materials and sizing, check out the individual products in the shop.

Here are some photos from our instgram account (@maemae_co) of the prints around the MaeMae Studio:

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We find endless inspiration in interior design, so diving into the world of home decor has felt like such a natural and thrilling step. We’re already dreaming up the next line and can’t wait to see where it leads us!

As I mentioned in this post we will be collaborating with many more artists and creatives throughout the year so keep an eye out for our next project launching in February!!

A big thanks to our friend Wing of Canary Grey for these beautiful photos!!!

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This week’s Mood + Method is for what we’ve entitled a “luxury dude ranch” wedding in Colorado this coming summer. The wedding stationery suite will be layered and textured with gold rush inspired elements and sepia watercolor. Um yeah. Pretty cool. The save the dates are at the printer and here is a little snippet from the watercolor process.Processed with VSCOcam with c1 preset

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Something we love here at MaeMae & Co. is a fresh color combo. It’s always fun to see how dramatic the result can be when changing up the color palette of one of our collection characters. Here’s a favorite example from 2014.

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Allie + Bobby’s taupe, citron and leaf green palette is a gorgeous and sophisticated take on our tropical gal, Roxy. She went from coconut bra to country chic with a simple swap of hues and we’re still swooning over this one at the studio.

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Interested in seeing your wedding colors on one of our collection characters? We are too! Get in touch today and we’d love to discuss.

 

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All photos from our instagram account: @maemae_co

MaeMae & Co. is currently seeking to fulfill a 3 month internships (non-paid) for those interested in the design, photography, branding, and stationery industries.  The position will start in mid-January. School credit preferred, though not required. You must be based in the Twin Cities area during your internship. My goal for every intern is that they will walk away feeling prepared and equipped to begin a fruitful career in the creative industry. You can read more about some of my past design interns’ experiences here.

Duties will include:
+ assist in photo shoots
+ fulfilling shop orders
+ creating content for social media and blog
+ general assistance with studio needs
+ stepping into design projects to help
+ managing wrapping and shipping of product

Required skills:
+ proficiency in Illustrator, InDesign, and Photoshop
+ proficiency in prepping files for production
+ great taste and understanding of product styling
+ comfortable with camera
+ comfortable uploading to WordPress
+ great understanding of type design, composition, and color theory
+ consistent availability
+ open to new ideas + learning
+ respectful, great communicator, exemplary work ethic
+ tidy + organized

Things you will learn during your internship:
+ how to successfully collaborate with clients
+ methods and systems to approach new projects
+ problem solving and appropriate ways to handle difficult people and situations
+ how to style photo shoots
+ how to work well in a team
+ insane attention to detail
+ pretty packaging and presentation for clients

You can download the Design Internship application here. The application is due Monday, January 19 by 5PM CST. To be considered for this opening please send an email entitled “ Internship Application” with your .PDF portfolio (no more than 10 MB) resume, cover letter + application to jobs (at) maemaeco (dot) com in a single email.

Note well:
Due to the volume of applications received we will be unable to respond to every email received. Please DO NOT call to follow up on your application. Fill out the application by using Acrobat Reader or Acrobat Pro. You can download the free version of Acrobat Reader here. Do not add your own style or design to the application or hand write it.

Tags: MaeMae news

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maemae_branding_good_stalk8Bree and Kelly of Drop It Modern, an amazing prop and display resource for photographers and stylists, came to us to design their blog called Good Stalk. Here’s how the creators describe Good Stalk “ …finding interesting people who make and do interesting things, then collect their thoughts, links and resources that everyone is hunting for. Good Stalk is after Good people and Good stuff. So if you think about it, we’re not really stalking. We’re just making friends. And friends of friends…” Cool, right?

Of course we LOVED the idea (see more about the mood + method and visual direction here.) As makers ourselves, we had plenty of ideas of visuals we wanted to experience in a blog of this nature. We drew inspiration from the artistic process and the hands-on nature of creators and makers. We all knew we wanted to explore the idea of brush strokes and painted textures—whether it be in the letter forms or in the supportive design elements. We also wanted to make sure that the blog design was clean and streamlined to support the visual variety amongst the artist profiles and highlighted design trends. After countless splotches and splashes and custom painted type, we settled on the perfect blend of fine art and clean design in the Good Stalk site you see online today. Make sure to check it out and don’t Megan’s artist feature on their blog!

Bree and Kelly were exceptional branding clients. We work with numerous creatives to help them develop their brands and online experiences and the Good Stalk team was incredibly organized with their materials and vision. We really got to take the concept and run with it.  Mind Meld! Then, along came the bonus—Bree and Kelly decided they loved Good Stalk so much that they wanted to apply to design to Drop It Modern. We could not have agreed more. The elements were there, so we adapted them to pair alongside their Drop it Modern products line. We got out the paintbrushes again to create some new swirls out of some thicker acrylic paint for the Drop It Modern header and logo. We are so pleased with this addition to the project and were thrilled to continue the journey of creating with Bree and Kelly.

Thank you, Bree and Kelly, for trusting us with your babies! We couldn’t be more pleased with how this collaboration turned out!

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This Mood + Method board is for a project that launched this week: Good Stalk! We can’t wait to share the full project with you tomorrow! Here are our notes we paired with this inspiration board to deliver to our clients:

– the eclectic sophisticate, inspired by a designer’s sketchbook and weighted by a clean design sensibility
– graphic whimsy—a style that can stand on it’s own but also creates a platform for varied content/styles
– balance is key— pops of bold/unexpected color are used sparingly within a mainly neutral palette
More tomorrow on the process and full project reveal!

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Jett_mood_boardMeet Jett. She’s a domino prodigy who’s known for her signature style—a perfectly tailored peplum skirt and a flawless black manicure…always black. Jett is high contrast but maintains an undeniable elegance and she’s absolutely perfect for the modern couple throwing a stylish event. As Jett’s the first to tell you, nothing says sophistication like a beautiful script monogram in a black and white palette, right?!

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Of course, we LOVE Jett just the way she is—but we also think this particular character suite has some major potential for fresh customizations. Here’s a few ideas:

1) Rose-gold foil text. Everywhere. All day long.

2) Add your wedding color to the monogram and calligraphy throughput the suite. (see below image for a version of the formal invitation on white)

3) Swap out the floral pattern liner and backer for your own custom pattern, or borrow the bold stripe from our guy Willie?

The options are endless! Ready to order your personalized Jett invitation suite? Click here and book today!

maemae_collection_jett26jett_ladyPS. Megan here. It’s also worth noting that I spotted this awesome lady wearing this shirt that strongly resembles the Jett pattern. I think maybe she is Jett incarnate…

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Beverly_mood_boardMeet our new character, Beverly. If you can’t track her down in South Beach, then it’s likely she’s flown off to Saint Tropez with her gal-pal Bette…again. She’s just fabulous like that. The perfect balance of elegance and flare, Beverly is your go-to gal for exuberant luxury. Her affinity for bold, deco-inspired patterns and timeless type pairings set the perfect stage for a glamorous affair celebrating the couple who know how to have a grand, old time.

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Beverly is a jet-setter, with an affinity for the exotic and we think she’s be perfect for a tropical destination wedding. We’d love to see a client customize this suite—here’s a few ways we think it would be fabulous:

1) A jade and taupe palette

2) Turquoise engraving…on everything! (a la Dorthy Draper)

3) Go old-school and try platinum foil on rich, chocolate paper

Cool, right? Ready to order your personalized Beverly invitation suite? Click here and book today!

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Last July my dear friend Summer married Bryan (see their stunning wedding in the latest Martha!!!) and I was so honored to be a part of the celebration as her matron of honor! A few months before the big day I threw her a bridal shower with the help of my amazing and talented friend, Jocelyn, from 1703 Event Studios (a Southern California event production studio), along with Sum’s sister’s (also matrons of honor!), the other beautiful bridesmaids, and other talented vendor/friends. The shower was in Huntington Beach, CA and since I was planning from Minneapolis, Jocelyn and the other ladies were such a gigantic help and made my vision come to life through cheeky decorations, fun activities and amazing food.

For this smooch-themed party, I used the phrase “Summer is kissing her single life goodbye” to set the tone through really playful stationery with lots of lips and stripes (Summer’s favorite). The pink and mint square invitations were flat printed on thick cotton paper and a separate card noted the couple’s registry, saying the “lovely bride is working on completing a home fit for a Mrs.” At the shower, a seating chart, table numbers, photo booth backdrop, snack bags further supported the theme throughout the day.

My crazy talented flower wielding friend, Lauryl Lane created gorgeous floral arrangements with peonies (another favorite of Summer’s), jasmine, maidenhair fern and ranunculus, while Summer’s sisters and brother-in-law made all of the sweet and savory food, including (amazing) truffle popcorn, parmesan crisps and Neapolitan flatbread. Activities included a lash and lip bar by the amazing Fiore Beauty team and an instant camera photo booth in front of the huge photo backdrop I printed (at Kinkos! score!). The guests then glued their photo into an album alongside personalized advice for Summer. Summer loved the idea so much we did something similar at the wedding too :) More to come on all the photos of the wedding stationery soon!!

Highlight: the bridesmaids all wore coordinating pink and mint colors – unplanned! Summer knows how to pick stylish friends.

Thank you for the beautiful images, Emily! See even more photos over at Martha Stewart Weddings!

Contributing vendors included:
Stationery: MaeMae & Co.
Location: Lake Park Clubhouse
Event Planning: 1703 Event Studios
Flowers: Lauryl Lane
Photography: Emily Blake
Lip & Lash Bar: Fiore Beauty
Rentals: Found Vintage Rentals, Chiavari Chairs for Rent, La Tavola Fine Linen, Signature Party Rental

Champagne: One Hope

 

 

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Elegant and timeless with a hint of moody. Effortless luxury. Feminine content balanced with masculine sensibilities. That’s the essence of this striking mood + method direction we are currently working from to create new branding and website for an awesome event planner. You’re bound to hear a “swoon” anytime a MaeMae team member refers back to this board. More to come when our client’s site launches!

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How fab is this iteration of our Maximus suite?! Originally created for Martha Stewart Weddings and featured today on Style Me Pretty, Maximus has a heavy icon reference, so the suite is often personalized with icons that represent the couple. For instance, Moujan + Nathan customized theirs with a dog icon referencing the dog sculptures at the Viceroy Palm Springs. Brianna + Buzz went with a bee because the groom’s first name is, well, awesome! We love to see what our clients choose to do with the playful illustrations in this suite. And it’s always fun to see images from the wedding that reflect how the paper products set the stage for the big day. How awesome was the graphic-inspired styling of  Moujan + Nathan’s wedding?! Check out the full story and the more of Heather Kincaid‘s beautiful photos here. Congrats Moujan + Nathan!

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Here at MaeMae, we love to create options. As in, options, options and more options. When it comes to our MaeMae Wedding Colletion Characters, we’ve found that one of the best ways to do this is to play with color. Beau, one of our fave new characters is shown in the Collection in an elegant, muted palette of warm grays (see Beau’s inspiration Pinterest board here) but we wanted to showcase how customized he can look in a different color way. Enter Blush + Tomato Red. We were feeling super-inspired by Wes Anderson’s Grand Budapest HotelSeriously, that Mendl’s packaging! We loved the unexpected color combo applied to a vintage inspired design. Beau took to this inspiration perfectly and we could not be more obsessed with the way it turned out. And so, it is without further adieu, that we present to you A Pink Beau:

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Continue to check back in to see all of the different color ways our brides will bring to the new MaeMae Collection Characters. We’re always delighted when a client puts a fresh spin on a character with unexpected  color combos like Marlowe in navy + rose gold  or how about in sky blue + red?! And we, literally, can not wait to see how the new characters look in custom color ways.

 

 

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maemae_branding_maemae_co_2 maemae_branding_maemae_co_3 maemae_branding_maemae_co_4 maemae_branding_maemae_co_5 maemae_branding_maemae_co_6 maemae_branding_maemae_co_7 maemae_branding_maemae_co_8 maemae_branding_maemae_co_9 maemae_branding_maemae_co_10Welcome to the new MaeMae & Co. website! A new site, a new name, and a new team.

We’ve been sitting on so many cool things we’ve been wanting to share, and today is the day! I’ve written this post in my head several times and today I walked over to work at 6AM through the snow to finally finish it and present our big reveal!

A little over a year ago things really started shaking up at MaeMae. The first change was moving my office out of the spare bedroom into the main living space of our condo as Team MaeMae grew from just me to a team of four.  In this living room we did some pretty cool things together: we worked with Jenna Bush Hager on a sweet baby announcement for Mila, saw a MaeMae print on a swim suit at Anthropologie, began a new adventure of photo styling (and hand modeling…), experimented with new wedding stationery styles (see more on that here), designed brands for really cool people and companies including The American Edit, and created the biggest and baddest wedding invitation for my girl Summer which was featured in the latest issue of Martha Stewart Weddings. It has been so incredible and humbling to see how much stronger my company has become with the help and dedication of my smart and hardworking team. Their presence also forced me to have a clean house and to actually get dressed everyday. Well some days I made exceptions.

During all of this experimentation, exploration, and creating, we thought, hey, four girls in one small condo living room isn’t enough. Let’s invite some friends over. We began collaborating with some fabulous creatives in town: we shot photos with Wing from Canary Grey, played with fruit and flowers alongside Jackie from Munster Rose, and made the epic MaeMae Movie (more on that next week!) with Maribeth from Hello Sunshine Films. It has been so cool to learn how to work alongside other artists in different mediums. I’ve learned so much about preparation, how to explore ideas further, and how other creatives process and see things.

With a packed house (and a patient husband who is also awesome at arranging furniture so we all fit, thanks, Jae!) we were outgrowing our workspace, company name, and website and it was time for some change!

I started MaeMae Paperie in February 2008 while I finished my senior year of college (you can listen to an interview where I share more about that here!). I had no idea what was ahead and no real plan of how to get anywhere, but I had a lot of passion for design and paper and a strong feeling that this company was what I was supposed to be doing. Through all of the peaks and valleys over the past six years, MaeMae has continued to be my calling. Currently that still includes paper, but extends into other visual and interactive outlets – mainly our branding projects which involve website design, strategy, photo styling, and more. As we continue to add to our services, grow as a team, and collaborate with other creatives and vendors, I wanted a company name that better encompassed what we do everyday and a site to showcase and explain how you can work with us. So that is what we have done! The name MaeMae & Co. represents more than just me, more than just paper.

Paper will always be a gigantic part of what we create and it is something I am even more passionate about now than when I started the company. Expect to see lots of new wedding and branding stationery from the new MaeMae & Co. Our company motto is also rooted in the foundation of the company: People before paper. While it can mean a multitude of things in different situations, at the heart it means that the people we work with are more important than the end product. The guests you’re inviting to the wedding are more important than the invitation. Providing great customer service is more important than edge painting your business card. So while the name and scope has expanded, the heart to put people first will always remain.

While the name change and website redesign was being developed, we simply could not continue to work in my house anymore and we made the big move (two blocks down the street to be exact…) to a beautiful loft in downtown Minneapolis where we have room to continue shooting the MaeMae Movie, organize our inventory, hang inspiration, play with more fruit, style more photos and make more messes, send Martha a custom wedding suite, teach styling seminars, and have room to breathe.

So many great new things mean there are so many talented and caring people to thank for making it possible. Thank you, Jason, for helping me carry the weight of owning a small business and for showing me what it means to have grace and perseverance to make dreams come true (cue me tearing up at my desk). Thank you, Mama and Daddy, for helping in every possible way you can think of from afar and for the encouragement you provide through emails, cards, gifts, calls, and visits. Thank you brother, Colson, for thinking I’m so much cooler and bigger than I ever will be and for flooding your Facebook with posts about MaeMae. Thank you brother, Spencer, for inspiring me through your hard work and incredible determination. Thank you, my Gonzalez family, for loving me even through my incessant working while on vacation together (but I am getting better at not doing that!). Thank you to so many of my sweet friends who constantly check in on how MaeMae is doing, send inspiration, and extend grace and understanding when I get my work/life priorities messed up. Thank you to my first clients who believed in me and MaeMae. Thank you to all of our clients, because with out you this doesn’t exist at all. Thank you, Team MaeMae, for bringing so much peace to my life, for giving the greatest care to all our clients, and for filling this studio with your creativity, hard work, and wonderful ideas. Thank you, Katie, for your patience and vision as we transformed and shaped MaeMae from the messy ground up. Thank you, Anna, for making things happen so seamlessly and for always being so willing to help out above and beyond your job description. Thank you, Lori, for your dedication to making beautiful things and for putting in the research and extra time to make that happen. Thank you, Ashley, for your amazing work behind the scenes and for being a catalyst for all of this change and great new work.

And so, with much gratitude, I present the new MaeMae & Co. Thanks to those of you that have followed us since the start, and hello to all of you we are just meeting!

xx, Megan

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So…we’ve been busy around here – can you tell? Things look a bit different, we have a new name (more on that next week!) AND we’re introducing a slew of new wedding collection characters. They’ve been in the works for over a year now and we’re thrilled to finally offer them for purchase.

Our goal for these new characters was to seamlessly blend whimsy with refinement, while still maintaining the MaeMae essentials of punchy patterns, rich textures and playful illustrations. We love that these suites are all achievable at a collection price point, but still feel hyper customized with their strong attention to detail. We can’t wait to see how couples put their own spin on each character and make them their own through personalized text and vibrant colors (can you imagine Willie with a kelly green border? We can).

Check out our first six characters in full detail via the wedding tab above, and stay tuned throughout the new year as we unveil even more characters, along with new color ways for each suite.

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