Jocelyn is equal parts sophistication, wit, and fun. When she came to me for a brand refresh I wanted the look to reflect these qualities found in both her and her work. Jocelyn’s Los Angeles based company 1703 Event Studios assists clients in planing and designing events and florals. I was looking for the intersection between a refined editorial look and something with some kick. We landed on this logo that intertwines and plays off exaggerated gestures with sophisticated type. The gold foil on her business cards turned our wonderfully and you can see it sparkle here.
I’ve gotten to live life alongside Jocey since we were roommates in college and now I get to design for all of her maj things including the first brand look for 1703 Event Studios back in 2009, her wedding invitations, every address stamp for every bomb condo her and her husband Ryan moves to in LA, and now this refresh of her brand. Thanks for always including me on the fun stuff, Jocey!! Love you!