Jocelyn is equal parts sophistication, wit, and fun. When she came to me for a brand refresh I wanted the look to reflect these qualities found in both her and her work. Jocelyn’s Los Angeles based company 1703 Event Studios assists clients in planing and designing events and florals.  I was looking for the intersection between a refined editorial look and something with some kick. We landed on this logo that intertwines and plays off exaggerated gestures with sophisticated type. The gold foil on her business cards turned our wonderfully and you can see it sparkle here.

I’ve gotten to live life alongside Jocey since we were roommates in college and now I get to design for all of her maj things including the first brand look for 1703 Event Studios back in 2009, her wedding invitations, every address stamp for every bomb condo her and her husband Ryan moves to in LA, and now this refresh of her brand. Thanks for always including me on the fun stuff, Jocey!! Love you!

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Bree & Kelli are two of the coolest chicks I know. They are the duo behind Drop it Modern where they make prints and textures for photographers, photo booths, and beautiful homes. We worked together on their new website and blog, Good Stalk (remember the painting process!?), and I now have the delight of working with these stylish, talented and genuinely KIND women on their marketing and social channels. Yesterday they launched a portion of their new collection and it is PURRRDY!!! Stay tuned for the next three drops of the collection!!

Teamwork makes the dream work:

Max Wanger, photography

Kelli Avila, photography

Julia Hengel (Gal Meets Glam), model

Type A Society, styling

…and don’t forget Bree mad modeling in that hawt kitty tee.

 

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Last year, Maribeth Romslo – a Minneapolis-based filmmaker, director and storyteller – contacted us in search of a brand refresh for her company, Hello Sunshine Films. Much like her personality, Maribeth’s work blends warmth and peace with captivating details. We knew this unique mix of the serene with the epic needed to play out in her branding as well.

We first flushed out the aesthetic direction by diving into the meaning of the company name, which no surprise, stems from a story. Maribeth had a special relationship with her grandfather, and one of her favorite childhood memories was waking up in his Colorado home to his cheery greeting –  “hello sunshine!”

Inspired by the sun and the matching neutral colors of Colorado’s landscape, we paired custom sun- and film-inspired illustrations with pops of shiny metallics and layered bokeh moments. Some of our favorite details throughout the site include the custom play buttons and vintage-film inspired hover function on the portfolio.

Maribeth was such a joy to work with and we couldn’t be more happy with how her branding played out. Make sure to head over to her site and check out all of her beautiful films!

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It’s a sensation! Since it’s launch, only a few short months ago, The Mrs. Box has already become a wedding industry favorite—not to mention something of a social media celebrity. Here at MaeMae, we’re proud to say we saw this coming from a million miles away. When Summer Watkins, owner and designer of The Mrs. Box came to us last spring to create her product branding and packaging, we knew she was on to something special. She had identified a hole in the marketplace—the perfect little package for every girls’ prized possession—her engagement ring. Summer (many of you may know her as lady Grey) lives and breathes her personal and editorial style—colorful and feminine, elegant with a playful, modern flair. Her new venture, The Mrs. Box, is no exception and we were thrilled when she approached us to create its branding and packaging. We’ve been lucky enough to work with Summer to infuse her style into the branding and blog design of her company, Grey Like Weddings and her own wedding invitations as featured in Martha Stewart this past fall. Summer loved her wedding invitations so much that she wanted to carry some of the illustration elements through into The Mrs. Box branding. The perfectly sweet, petite ring boxes come in a bright, rainbow of limited edition hues. Covered in vintage, french silk-velvet, the palette will change seasonally as each color sells out. So, one of our goals when creating packaging was to build a presentation box and shipping materials capable of supporting and representing the ever-changing product colors. So, we kept the palette to a minimal white, grey and gold foil and we reimagined a crest and shield for the collateral and embellished on it to create an elegant lattice pattern, designed a super-flirty gem sticker and a perfectly elegant foil-stamped box. Here’s a glimpse at the project. You can see more in our branding portfolio, or you could always just order your box today to see for yourself. Now, if only it weren’t so hard to choose just one color…

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maemae_branding_good_stalk8Bree and Kelly of Drop It Modern, an amazing prop and display resource for photographers and stylists, came to us to design their blog called Good Stalk. Here’s how the creators describe Good Stalk “ …finding interesting people who make and do interesting things, then collect their thoughts, links and resources that everyone is hunting for. Good Stalk is after Good people and Good stuff. So if you think about it, we’re not really stalking. We’re just making friends. And friends of friends…” Cool, right?

Of course we LOVED the idea (see more about the mood + method and visual direction here.) As makers ourselves, we had plenty of ideas of visuals we wanted to experience in a blog of this nature. We drew inspiration from the artistic process and the hands-on nature of creators and makers. We all knew we wanted to explore the idea of brush strokes and painted textures—whether it be in the letter forms or in the supportive design elements. We also wanted to make sure that the blog design was clean and streamlined to support the visual variety amongst the artist profiles and highlighted design trends. After countless splotches and splashes and custom painted type, we settled on the perfect blend of fine art and clean design in the Good Stalk site you see online today. Make sure to check it out and don’t Megan’s artist feature on their blog!

Bree and Kelly were exceptional branding clients. We work with numerous creatives to help them develop their brands and online experiences and the Good Stalk team was incredibly organized with their materials and vision. We really got to take the concept and run with it.  Mind Meld! Then, along came the bonus—Bree and Kelly decided they loved Good Stalk so much that they wanted to apply to design to Drop It Modern. We could not have agreed more. The elements were there, so we adapted them to pair alongside their Drop it Modern products line. We got out the paintbrushes again to create some new swirls out of some thicker acrylic paint for the Drop It Modern header and logo. We are so pleased with this addition to the project and were thrilled to continue the journey of creating with Bree and Kelly.

Thank you, Bree and Kelly, for trusting us with your babies! We couldn’t be more pleased with how this collaboration turned out!

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This Mood + Method board is for a project that launched this week: Good Stalk! We can’t wait to share the full project with you tomorrow! Here are our notes we paired with this inspiration board to deliver to our clients:

– the eclectic sophisticate, inspired by a designer’s sketchbook and weighted by a clean design sensibility
– graphic whimsy—a style that can stand on it’s own but also creates a platform for varied content/styles
– balance is key— pops of bold/unexpected color are used sparingly within a mainly neutral palette
More tomorrow on the process and full project reveal!

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Elegant and timeless with a hint of moody. Effortless luxury. Feminine content balanced with masculine sensibilities. That’s the essence of this striking mood + method direction we are currently working from to create new branding and website for an awesome event planner. You’re bound to hear a “swoon” anytime a MaeMae team member refers back to this board. More to come when our client’s site launches!

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Our client, friend and wedding guru, Lady Grey, is bringing a beautiful collection of velvet ring boxes to a vanity near you. We’re so excited to have been a part of the project. Here’s a sneak peak at the branding and product photographed by the fabulous Jose Villa. We’re obsessed with the number of color choices! For more info, and launch details check out this post on Grey Likes Weddings.

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We’re in a back to school mood over here at the MaeMae studio. Crisp looseleaf, pink pearl erasers, the smell of a new 164-box of Crayolas… we love all that good stuff. As adults, we’ve also come to crave a uniform of sorts, a wardrobe of staples to mix and match and always feel awesome in. The number one staple that comes to mind is a perfectly tailored blazer. And we definitely know where to get one—at Two Penny Blue, the epitome of feel-good sophistication. Marie Whitney, founder of Two Penny Blue, came to us in 2012 for new branding for her apparel company know for it’s line of luxury jackets and blazers. The blazers are made in the U.S. and for each blazer sold, a school uniform is donated to a girl in need in Africa. So pretty much, Two Penny Blue is an all-around amazing company and we were thrilled to produce their branding.

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Imagine this ethereal mood board translating (quite literally) into a website. Awesome, right? Well it’s real life and it’s happening soon! Cosmo Muse, the brain-child of our fabulous client Allie, is an inspired lifestyle blog where you can find your daily horoscope amongst other posts inspired by the stars. We can’t wait for the site to launch and we’ll let you know as soon as it does.

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We’re so excited to share the newly launched June & Jae website. Working with photographer, Quyen, on her new branding was an absolute joy and the result is something we are very proud of here at MaeMae. Stay tuned for a more detailed post showing the full depth of the redesign, but for now head over to juneandjae.com to check out Quyen’s beautiful photography. 

P.S. Calling all Colorado ladies—June & Jae will be in your area with photo session availability at the end of August. Lucky you!

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We’re excited to be working with a new branding client and lovely wedding photographer. Her direction is fresh and cool and weighted in old-world elegance. It’s soothing and invigorating at the same time.

Isn’t that floral wallpaper amazing!? We are really excited about some floral and French Chinoiserie designs we are working on for the new wedding collection.

– Team MaeMae

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Working with photographer, Christin Olive was such a treat. She is one of the kindest and most genuine clients I have ever partnered with, and on top of that an amazing artist. Christin shoots in film and was looking for branding that would couple well with her soft and dreamy style. Being that she has such an awesome married name (and yes, we got to do her wedding invitations!!) using olive imagery only seemed natural. One of my favorite aspects of her finished branding system is the mix and matching of the key elements (pattern, script and color) on the different collateral pieces. Her custom patterned wrapping paper for her packaging system in three color ways makes me want to have our own wrapping paper for packages!!! So fun!

Her site will be launching soon, but in the meantime check out her beautiful work on Facebook and Instagram. Thanks so much for working with me, Christin!!

Lori and I just finished up some new designs for one of our fav clients who is a witty writer and tasteful curator. We recently starting implementing a new delivery method for proofs. We wanted to make sure we were there (whether physical here in the studio or via Skype/phone) to walk our client through the designs to give explanations about decisions made and field any initial questions. This helps us get to the good and relevant edits so much faster and builds such a stronger relationship between us and our clients. Looking forward to our first meeting tomorrow to show off these new ideas!

See the last Mood + Method board here and keep up with us on the ‘gram here!

xx, Mae

Last summer, Sarah Reeves, a realtor with Long and Foster in Richmond, Virginia approached us looking for refreshed branding for her business. Prior to selling real estate, Sarah worked on the interior of homes as a designer. Armed with a creative’s vocabulary, she approached us with so many great graphic ideas infused with a really cool collision of styles. We drew inspiration from Sarah’s love of retro Palm Beach, all things preppy, the occasional bridge game, and chinoiserie chic. We wanted to infuse Sarah’s brand with her energetic and and bright personality that reflect the personalized service and attention she gives her clients. We had such a wonderful time working with Sarah and creating a variety of unique pieces that will now help her stand out in the often over-saturated world of real estate.

We’re so excited to introduce you to the newly redesigned BrideClick. BrideClick, the first and largest digital advertising platform in the bridal industry, came to us for a complete website overhaul. The company works with hundreds of bridal websites and publishers in building the advertising partnerships that make up the virtual wedding landscape as you know it. We jumped at the opportunity to dip our toes (or completely submerge ourselves) into a project with a more corporate appeal. BrideClick liked their existing logo, but wanted to improve the look and functionality of their site. They wanted something both bridal and tech-forward that spoke to publishers and advertisers alike. We achieved this with a combination of clean, bold typography, a modern color palette, tech-savvy info-graphics and hyper-stylized photography*. These elements were then designed into a streamlined and extremely user-friendly site. Through detail-minded concept development, we were able to breath a new ultra-feminine and sophisticated life into BrideClick’s visual identity.

*We’re especially pleased to present this example of one of the newest offerings from team MaeMae—photo styling. BrideClick is an awesome example of styled photography as a design element. It can play such a huge role in the visual branding of your company and we’re happy to offer styling services to all our clients. Wing Ta of Canary Grey shot these photos, making them extra amazing!

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We recently designed a stationery suite for Munster Rose, a floral design company based out of Minneapolis. Jackie Reisenauer, the florist, stylist, and designer behind MR came to us with a clean, contemporary logo and website. Our goal was to create paper collateral with textures and layers of depth that worked alongside the preexisting logo to visually represent the essence of Munster Rose. The thing about Jackie’s floral and design sensibility is that it’s just cool. Effortlessly cool. Her work is both organic and graphic, which makes it simultaneously modern and timeless. Playing off this idea, we created a series of hyper-geometric custom patterns and elements loosely based on organic shapes and paired them with a palette of warm neutrals. Mixing the graphic elements with letterpress and flat printing on cotton papers with gold foil detailing resulted in a layered and highly textured final result. We’re really loving the way that it all came together—almost as much as we love working with Jackie. pssst….we’ve been collaborating with Munster Rose on a beyond  beautiful project and can’t wait to debut our next Munster + MaeMae collaboration!