Inspiration behind some prints I created with Drop it Modern. I love Bree’s vision and how she let’s me dream with her. You can get these backdrops and wallpapers in the below links! We just finished up two new prints together for her next collection and I can’t wait for you to see them!

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Bond Girl
Get the backdrop here
Get the wallpaper here
Photo by Sposto Photography

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Wanderlust
Get the backdrop here
Photo by Wing from Canary Grey (styled by MaeMae)

 

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Rorschach
Get the wallpaper here

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Palm print paradise. Envelope liner designs from Margaux project.

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A few weeks ago, I had the pleasure of spending the afternoon discussing the concept of “Niche” with Grant Spanier and Vince Koci of the 10,000 hours podcast. If you haven’t listened to any of Grant and Vince’s episodes, you need to start now! Each week, they discuss different ways people work hard to do what they love, and they host some amazing guests – like Jeff Sheldon of Ugmonk and marketing expert, Seth Godin, just to name a couple.

During our podcast, Grant, Vince and I discussed “niche” – it’s advantages, pitfalls and how every entrepreneur must define their own path to success. Listen to the podcast here!

Thank you for having me, Vince and Grant!

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btm_maemae_13As I previously shared, here at MaeMae we have love collaborating with other artists and partners. I am so thrilled to announce that this February we are partnering with an amazing foundation here in town, Be The Match, a non-profit dedicated to saving the lives of patients in need of marrow transplants.

After being connected to Liz over at Be the Match (thanks for the introduction, Melissa!!) I was so inspired by the Liz’s stories of the enthusiasm and passion supporters of Be the Match have for people they love as well as people they don’t even know.  I wanted to create a notecard set that shares the same heart of the foundation and its supporters through unique design, luxe printing, and a beautiful message on the cards.

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The design process started with this inspiration board and then I decided to add color through hand painting washes and then applied the washes to patterns from our new wedding collection. The sentiments were fun to come up with because I thought about the people I’m most grateful for and what I would want to say to them. The three messages on the cards are:

Dear ____ , xo _____

Thanks., Love _____

I’m so proud of you.

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I’m so pleased at how the collection turned out!! These exclusive notecard sets are now available in the shop. When you purchase a set of these notecards, $3 of your purchase directly supports Be The Match’s mission of saving lives of patients through marrow transplants. The funds will be used to help grow the Be The Match Registry so more patients can find their match, provide financial relief for families struggling with uninsured medical costs and advance the science of marrow transplantation. To learn more, visit BeTheMatch.org.

We created 100 sets of six notecards which include three designs and are printed on heavy cotton cardstock. They feature beautiful watercolors inside of patterns finished with gold foil. The perfect gift for yourself or that special someone! Share your love and gratitude with the ones who support you the most–while supporting an amazing cause!

Share your own set on social media using the hashtag #maemaegratitude.

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maemae & co. mood board

Creating a mood or inspiration board (both digitally and physically) is an important part of our design process at MaeMae & Co. It sets the tone for the entire project, and acts as a guide as we move through designing each element of the project. However, if you’ve never worked with a mood board before, we realize that the concept can be a bit confusing. Next time you work with a creative who is using a mood board (or next time you make one for yourself!), keep these two tips in mind:

1. It’s all about the feeling: The point of an inspiration board is to create a visual vibe for your project. It is not a place to nail down specifics like exact fonts or images, but rather think of it as creating a world that your brand, website or wedding stationery would live in.

When making a mood board, we focus on defining the color scheme, texture and graphics that best represents the project’s world. Rather than copying those inspirational images exactly, we use them to guide our design choices and find or create similar graphics for your unique project. For example, if we include an photograph of roses and an etched wreath in a mood board – we may combine those two visuals and create a vintage wreath made of roses for the project’s monogram.

2. But, you won’t get what you don’t see: While an inspiration board is about the vibe of the project, we do follow the visuals closely when designing. For example, if there are blocky fonts paired with a vintage script in a mood board – don’t expect to see modern calligraphy in the first design proof. We always encourage our clients to point out anything in the mood board that they feel is missing. So if they have their heart set on modern calligraphy, we always edit the inspiration board to include an image that represents their request. Similarly, if there is something on the mood board that a client isn’t digging, we’ll remove the image and replace it with one that better reflects their idea.

Check out our mood + method blog series, and follow us on instagram for more inspiration!

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This week’s Mood + Method is for what we’ve entitled a “luxury dude ranch” wedding in Colorado this coming summer. The wedding stationery suite will be layered and textured with gold rush inspired elements and sepia watercolor. Um yeah. Pretty cool. The save the dates are at the printer and here is a little snippet from the watercolor process.Processed with VSCOcam with c1 preset

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This Mood + Method board is for a project that launched this week: Good Stalk! We can’t wait to share the full project with you tomorrow! Here are our notes we paired with this inspiration board to deliver to our clients:

– the eclectic sophisticate, inspired by a designer’s sketchbook and weighted by a clean design sensibility
– graphic whimsy—a style that can stand on it’s own but also creates a platform for varied content/styles
– balance is key— pops of bold/unexpected color are used sparingly within a mainly neutral palette
More tomorrow on the process and full project reveal!

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Elegant and timeless with a hint of moody. Effortless luxury. Feminine content balanced with masculine sensibilities. That’s the essence of this striking mood + method direction we are currently working from to create new branding and website for an awesome event planner. You’re bound to hear a “swoon” anytime a MaeMae team member refers back to this board. More to come when our client’s site launches!

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Here at MaeMae, we love to create options. As in, options, options and more options. When it comes to our MaeMae Wedding Colletion Characters, we’ve found that one of the best ways to do this is to play with color. Beau, one of our fave new characters is shown in the Collection in an elegant, muted palette of warm grays (see Beau’s inspiration Pinterest board here) but we wanted to showcase how customized he can look in a different color way. Enter Blush + Tomato Red. We were feeling super-inspired by Wes Anderson’s Grand Budapest HotelSeriously, that Mendl’s packaging! We loved the unexpected color combo applied to a vintage inspired design. Beau took to this inspiration perfectly and we could not be more obsessed with the way it turned out. And so, it is without further adieu, that we present to you A Pink Beau:

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Continue to check back in to see all of the different color ways our brides will bring to the new MaeMae Collection Characters. We’re always delighted when a client puts a fresh spin on a character with unexpected  color combos like Marlowe in navy + rose gold  or how about in sky blue + red?! And we, literally, can not wait to see how the new characters look in custom color ways.

 

 

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This board is inspiration for an exciting partnership with a truly fantastic organization in town that works everyday to save lives through bone marrow transplants. We are creating a custom greeting card line for Valentines Day and a portion of all the proceeds will benefit their cause. Can’t wait to share more with you soon!

– Megan
PS. Here’s a little peek at our studio this fall.

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We’re excited to be working with a new branding client and lovely wedding photographer. Her direction is fresh and cool and weighted in old-world elegance. It’s soothing and invigorating at the same time.

Isn’t that floral wallpaper amazing!? We are really excited about some floral and French Chinoiserie designs we are working on for the new wedding collection.

– Team MaeMae

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Lori and I just finished up some new designs for one of our fav clients who is a witty writer and tasteful curator. We recently starting implementing a new delivery method for proofs. We wanted to make sure we were there (whether physical here in the studio or via Skype/phone) to walk our client through the designs to give explanations about decisions made and field any initial questions. This helps us get to the good and relevant edits so much faster and builds such a stronger relationship between us and our clients. Looking forward to our first meeting tomorrow to show off these new ideas!

See the last Mood + Method board here and keep up with us on the ‘gram here!

xx, Mae

Together with the incredibly talented storyteller, Maribeth Romslo, of Hello Sunshine Films, we are creating the MaeMae Movie!! It’s all about our process of sourcing and cataloging inspiration to apply to our client’s projects as well as some in-house experiments (and in the future: products!). Here are a few behind the scenes moments Katie took. You can see more on instagram here.

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When we create project proposals we always include a style board to show our prospective client our vision behind the general mood and tone for the project. While visuals alone absolutely cannot lead the project they are a fabulous entry point into setting the stage for what’s to come.

We are starting this new series to show a peek into our creative process over here and we are kicking it off with a really exciting rebrand for a sweet and fabulously talented videographer here in town. The mood for the brand is joyful, lighthearted, welcoming + celebratory while grounded with modern typography and a palette of black, grey, yellow and gold. All of the illustrated elements allude to an artisan touch and some wit throughout the brand.

Working on something this cheery is refreshing as we exit out -20 weather from this week! Full disclosure – I haven’t left my place in over a week. Thank goodness for full service buildings (and curriers… and husbands who go out into the tundra for you :)

Have a wonderful weekend! xx, Mae

ps see what other projects we are concepting out on our Pintrest board. We are refreshing our Muriel suite and I am obsessing over where it is going.

Say hello to Hugo, our modern French sophisticate. He’s obsessed with clean lines, vintage labels and wearing suspenders every single day.

1. A vintage wedding gown that oozes drama
2. this chic helmet accompanies Hugo as he scoots around the countryside
3. vintage french packaging pops in lavendar
4. Hugo’s mother uses this wallpaper in her foyer, and he secretly loves it
5. this Giambattista Valli dress, I mean…the texture is insane!
6. clean and simple packaging with a nod to vintage
7. loopy, romantic lettering
8. Hugo just purchased this modern take on a classic bag for his lady friend, she thinks it’s perfect
9. pink + gold = total sophistication (and that white glove doesn’t hurt either)
10. blue, French check
11. an antique print, perfect for a kitchen in the country
12. the secret entrance to Hugo’s city flat

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Before designing a website for the cute company, Kickstand Collections, owner Rasheena Taub sent me these goodies to use as design inspiration. Kickstand Collections is a soon-to-launch online resource for parents seeking more personalized collections of children’s literature and souvenirs. In every interaction, Rasheena’s passion for children’s literacy, creative writing and thoughtful giving is so evident, and we can’t wait to share the final product (it’s launching this fall)! In the meantime, you can learn more about Rasheena over at Cloth & Kind where she’s a guest editor.

*You’ll see some of the illustrations we created for the Kickstand Collections website on the first image, it’s going to be so amazing!

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Katie, our Studio Manager is pretty serious about her obsessions. They’ve ranged from an intense love for hearts and lips to pineapples and now zebra! (Which MaeMae fully supports, as zebras are cousins of the pony) Even though Katie’s husband won’t let her decorate their entire house with the print, she gets to indulge in daily conversations about zebras with her twenty-month old son since it’s his favorite animal. And because Katie just returned to Minnesota after a 12-year hiatus, she’s really looking forward to sporting that gorgeous coat seen below for her first winter back.

While digging through past MaeMae work, Katie found the cute zebra illustration (#5 above and seen in the notecard on top). We liked it so much we used it to create new notecards and envelopes, and we want to share them with you! Enter to win this zebra set (personalized with your initials) by leaving a comment below and telling us what you’re currently obsessing over. We’ll pick an entry randomly and announce the winner on the blog, Thursday, Oct. 17! We’ll be giving away more personalized notecards and envelopes over the next few months, so stay tuned!

And for even more animal print love, check out Katie’s Animal Planet and MaeMae’s I’m a Zoo Pinterest boards, we seriously can’t get enough!

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Say hello to Billingsworth, MaeMae’s latest muse. He’s the guy that mixes a mean martini, sports buffalo plaid and views the world through rose- (gold) tinted glasses. Do you know him?

1. Perfect mix of texture with the shirt and leather
2. embellishments soften up this otherwise solid font 
3. the warm texture of the chair mixed with the sleek lucite table makes this room Billingworth’s favorite for entertaining
4. a soft twist on the industrial trend
5. this bold vintage print was a gift from Grandma Billingsworth
6. the best mix is something old with something shiny and new!
7. gorgeous contrast between the stripes and checks
8. Billingsworth gave these flats to his lady love, he thinks she’ll adore the masculine elements with the feminine shape
9. the line between these tiles breaks up the otherwise perfect pattern
10. sweet romantic swirls and clean type
11. the linen fabric makes this modern print feel more organic

And before you go, please let me introduce myself! My name is Anna and I’m the newest addition to team MaeMae. As the public relations intern, you’ll see me posting around here quite often, so please feel free to reach out, ask questions or just say hello. I’m really excited to be here and am looking forward to sending you bits of MaeMae world content on the daily!

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