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maemae_branding_good_stalk8Bree and Kelly of Drop It Modern, an amazing prop and display resource for photographers and stylists, came to us to design their blog called Good Stalk. Here’s how the creators describe Good Stalk “ …finding interesting people who make and do interesting things, then collect their thoughts, links and resources that everyone is hunting for. Good Stalk is after Good people and Good stuff. So if you think about it, we’re not really stalking. We’re just making friends. And friends of friends…” Cool, right?

Of course we LOVED the idea (see more about the mood + method and visual direction here.) As makers ourselves, we had plenty of ideas of visuals we wanted to experience in a blog of this nature. We drew inspiration from the artistic process and the hands-on nature of creators and makers. We all knew we wanted to explore the idea of brush strokes and painted textures—whether it be in the letter forms or in the supportive design elements. We also wanted to make sure that the blog design was clean and streamlined to support the visual variety amongst the artist profiles and highlighted design trends. After countless splotches and splashes and custom painted type, we settled on the perfect blend of fine art and clean design in the Good Stalk site you see online today. Make sure to check it out and don’t Megan’s artist feature on their blog!

Bree and Kelly were exceptional branding clients. We work with numerous creatives to help them develop their brands and online experiences and the Good Stalk team was incredibly organized with their materials and vision. We really got to take the concept and run with it.  Mind Meld! Then, along came the bonus—Bree and Kelly decided they loved Good Stalk so much that they wanted to apply to design to Drop It Modern. We could not have agreed more. The elements were there, so we adapted them to pair alongside their Drop it Modern products line. We got out the paintbrushes again to create some new swirls out of some thicker acrylic paint for the Drop It Modern header and logo. We are so pleased with this addition to the project and were thrilled to continue the journey of creating with Bree and Kelly.

Thank you, Bree and Kelly, for trusting us with your babies! We couldn’t be more pleased with how this collaboration turned out!

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