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Last year, Maribeth Romslo – a Minneapolis-based filmmaker, director and storyteller – contacted us in search of a brand refresh for her company, Hello Sunshine Films. Much like her personality, Maribeth’s work blends warmth and peace with captivating details. We knew this unique mix of the serene with the epic needed to play out in her branding as well.

We first flushed out the aesthetic direction by diving into the meaning of the company name, which no surprise, stems from a story. Maribeth had a special relationship with her grandfather, and one of her favorite childhood memories was waking up in his Colorado home to his cheery greeting –  “hello sunshine!”

Inspired by the sun and the matching neutral colors of Colorado’s landscape, we paired custom sun- and film-inspired illustrations with pops of shiny metallics and layered bokeh moments. Some of our favorite details throughout the site include the custom play buttons and vintage-film inspired hover function on the portfolio.

Maribeth was such a joy to work with and we couldn’t be more happy with how her branding played out. Make sure to head over to her site and check out all of her beautiful films!

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It’s a sensation! Since it’s launch, only a few short months ago, The Mrs. Box has already become a wedding industry favorite—not to mention something of a social media celebrity. Here at MaeMae, we’re proud to say we saw this coming from a million miles away. When Summer Watkins, owner and designer of The Mrs. Box came to us last spring to create her product branding and packaging, we knew she was on to something special. She had identified a hole in the marketplace—the perfect little package for every girls’ prized possession—her engagement ring. Summer (many of you may know her as lady Grey) lives and breathes her personal and editorial style—colorful and feminine, elegant with a playful, modern flair. Her new venture, The Mrs. Box, is no exception and we were thrilled when she approached us to create its branding and packaging. We’ve been lucky enough to work with Summer to infuse her style into the branding and blog design of her company, Grey Like Weddings and her own wedding invitations as featured in Martha Stewart this past fall. Summer loved her wedding invitations so much that she wanted to carry some of the illustration elements through into The Mrs. Box branding. The perfectly sweet, petite ring boxes come in a bright, rainbow of limited edition hues. Covered in vintage, french silk-velvet, the palette will change seasonally as each color sells out. So, one of our goals when creating packaging was to build a presentation box and shipping materials capable of supporting and representing the ever-changing product colors. So, we kept the palette to a minimal white, grey and gold foil and we reimagined a crest and shield for the collateral and embellished on it to create an elegant lattice pattern, designed a super-flirty gem sticker and a perfectly elegant foil-stamped box. Here’s a glimpse at the project. You can see more in our branding portfolio, or you could always just order your box today to see for yourself. Now, if only it weren’t so hard to choose just one color…

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maemae_branding_good_stalk8Bree and Kelly of Drop It Modern, an amazing prop and display resource for photographers and stylists, came to us to design their blog called Good Stalk. Here’s how the creators describe Good Stalk “ …finding interesting people who make and do interesting things, then collect their thoughts, links and resources that everyone is hunting for. Good Stalk is after Good people and Good stuff. So if you think about it, we’re not really stalking. We’re just making friends. And friends of friends…” Cool, right?

Of course we LOVED the idea (see more about the mood + method and visual direction here.) As makers ourselves, we had plenty of ideas of visuals we wanted to experience in a blog of this nature. We drew inspiration from the artistic process and the hands-on nature of creators and makers. We all knew we wanted to explore the idea of brush strokes and painted textures—whether it be in the letter forms or in the supportive design elements. We also wanted to make sure that the blog design was clean and streamlined to support the visual variety amongst the artist profiles and highlighted design trends. After countless splotches and splashes and custom painted type, we settled on the perfect blend of fine art and clean design in the Good Stalk site you see online today. Make sure to check it out and don’t Megan’s artist feature on their blog!

Bree and Kelly were exceptional branding clients. We work with numerous creatives to help them develop their brands and online experiences and the Good Stalk team was incredibly organized with their materials and vision. We really got to take the concept and run with it.  Mind Meld! Then, along came the bonus—Bree and Kelly decided they loved Good Stalk so much that they wanted to apply to design to Drop It Modern. We could not have agreed more. The elements were there, so we adapted them to pair alongside their Drop it Modern products line. We got out the paintbrushes again to create some new swirls out of some thicker acrylic paint for the Drop It Modern header and logo. We are so pleased with this addition to the project and were thrilled to continue the journey of creating with Bree and Kelly.

Thank you, Bree and Kelly, for trusting us with your babies! We couldn’t be more pleased with how this collaboration turned out!

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This Mood + Method board is for a project that launched this week: Good Stalk! We can’t wait to share the full project with you tomorrow! Here are our notes we paired with this inspiration board to deliver to our clients:

– the eclectic sophisticate, inspired by a designer’s sketchbook and weighted by a clean design sensibility
– graphic whimsy—a style that can stand on it’s own but also creates a platform for varied content/styles
– balance is key— pops of bold/unexpected color are used sparingly within a mainly neutral palette
More tomorrow on the process and full project reveal!

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Elegant and timeless with a hint of moody. Effortless luxury. Feminine content balanced with masculine sensibilities. That’s the essence of this striking mood + method direction we are currently working from to create new branding and website for an awesome event planner. You’re bound to hear a “swoon” anytime a MaeMae team member refers back to this board. More to come when our client’s site launches!

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We’re in a back to school mood over here at the MaeMae studio. Crisp looseleaf, pink pearl erasers, the smell of a new 164-box of Crayolas… we love all that good stuff. As adults, we’ve also come to crave a uniform of sorts, a wardrobe of staples to mix and match and always feel awesome in. The number one staple that comes to mind is a perfectly tailored blazer. And we definitely know where to get one—at Two Penny Blue, the epitome of feel-good sophistication. Marie Whitney, founder of Two Penny Blue, came to us in 2012 for new branding for her apparel company know for it’s line of luxury jackets and blazers. The blazers are made in the U.S. and for each blazer sold, a school uniform is donated to a girl in need in Africa. So pretty much, Two Penny Blue is an all-around amazing company and we were thrilled to produce their branding.

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We’re so excited to share the newly launched June & Jae website. Working with photographer, Quyen, on her new branding was an absolute joy and the result is something we are very proud of here at MaeMae. Stay tuned for a more detailed post showing the full depth of the redesign, but for now head over to juneandjae.com to check out Quyen’s beautiful photography. 

P.S. Calling all Colorado ladies—June & Jae will be in your area with photo session availability at the end of August. Lucky you!

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Working with photographer, Christin Olive was such a treat. She is one of the kindest and most genuine clients I have ever partnered with, and on top of that an amazing artist. Christin shoots in film and was looking for branding that would couple well with her soft and dreamy style. Being that she has such an awesome married name (and yes, we got to do her wedding invitations!!) using olive imagery only seemed natural. One of my favorite aspects of her finished branding system is the mix and matching of the key elements (pattern, script and color) on the different collateral pieces. Her custom patterned wrapping paper for her packaging system in three color ways makes me want to have our own wrapping paper for packages!!! So fun!

Her site will be launching soon, but in the meantime check out her beautiful work on Facebook and Instagram. Thanks so much for working with me, Christin!!

Last summer, Sarah Reeves, a realtor with Long and Foster in Richmond, Virginia approached us looking for refreshed branding for her business. Prior to selling real estate, Sarah worked on the interior of homes as a designer. Armed with a creative’s vocabulary, she approached us with so many great graphic ideas infused with a really cool collision of styles. We drew inspiration from Sarah’s love of retro Palm Beach, all things preppy, the occasional bridge game, and chinoiserie chic. We wanted to infuse Sarah’s brand with her energetic and and bright personality that reflect the personalized service and attention she gives her clients. We had such a wonderful time working with Sarah and creating a variety of unique pieces that will now help her stand out in the often over-saturated world of real estate.

We recently designed a stationery suite for Munster Rose, a floral design company based out of Minneapolis. Jackie Reisenauer, the florist, stylist, and designer behind MR came to us with a clean, contemporary logo and website. Our goal was to create paper collateral with textures and layers of depth that worked alongside the preexisting logo to visually represent the essence of Munster Rose. The thing about Jackie’s floral and design sensibility is that it’s just cool. Effortlessly cool. Her work is both organic and graphic, which makes it simultaneously modern and timeless. Playing off this idea, we created a series of hyper-geometric custom patterns and elements loosely based on organic shapes and paired them with a palette of warm neutrals. Mixing the graphic elements with letterpress and flat printing on cotton papers with gold foil detailing resulted in a layered and highly textured final result. We’re really loving the way that it all came together—almost as much as we love working with Jackie. pssst….we’ve been collaborating with Munster Rose on a beyond  beautiful project and can’t wait to debut our next Munster + MaeMae collaboration!

While MaeMae is still bustling with wedding stationery and paper goods design, we’ve found ourselves diving more and more into some different work as well – small business branding! We have actually done branding work for over three years now, and we’ll soon have a new way of showcasing all of our previous and current branding work on our *new* site. For now we want to give our readers a better idea of what this different side of MaeMae looks like, which is why we’re sharing the branding and design of one of our recent clients today – The American Edit 

Over some insanely amazing Italian food downtown, I found myself telling Rita I thought she should quit her job and start NOW on her amazing vision for a different professional future. She had been thinking about starting a company that celebrated the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style. OK HELLO. YES. It’s not just the sea urchin chili talking – this girl has got something going on. Little did I know that encouragement would be taken to heart and a few months later Rita approached us in need of branding for her new business venture, and of course, Team MaeMae was immediately on board. There has been no stopping TAE since! (hello Kristen Bell to E! Online shoutout!) 

It was important to us to keep the design aesthetic of TAE’s site neutral and sophisticated so that the vibrant content and imagery would remain the focus of the site. When we work with our branding clients we always want to equip them with a set of “ingredients” so that they can infuse their brand into everything they do. For TAE we created custom post design elements which allows Rita to add brand personality to her different blog posts (and of course put the numbers in the cutest places :)

To get the site up and running we entrusted the talented Zoe Rooney to program our baby and had so much fun reading her case study on the process.

Aside from all of the incredible interviews, education on American made products, and introduction to amazing makers, Rita is an expert in product development and offers sourcing and production consulting, retail strategy development, and brand identity and marketing through The Agency. If you are a designers, retailers or marketers looking for looking for assistance in the source-to-consumer process contact Rita today! 

The beautiful photos and clever copywriting on The American Edit were created by two of our other amazing and creative branding clients, Wing Ta of Canary Grey and Anne Sage of The City Sage. #dreamteam

Thank you so much for trusting and partnering with us on your branding, Rita!!

Keep reading for a fun Q&A we did with Rita that covers her background, how TAE came to be and what it was like working with MaeMae.

Tell us a little bit about yourself: I live in Minneapolis, MN… not too far from MaeMae headquarters! I’m obsessed with travel, shopping, reading anything and everything, and spending time with my family and friends. Prior to starting The American Edit, I worked in product development, sourcing, and merchandising for everyone’s favorite Minnesota retailer… now I feel so lucky to use those skills to help small businesses achieve strategic growth!

Tell us about American Edit and how it came to be: I was frustrated that it was so hard for me to find sites that curated fashionable American-made clothing – it was easy for my husband, but not so much for me, or for our home. After searching and searching, I realized that it was up to me to create what I wanted to read and what I hoped would ultimately become a resource for many other blog readers and conscious consumers!

Why did you need to work with a designer? I’d done the whole blogger template thing for a previous blog, but I knew that I wanted TAE to be different. After reading so many blogs for so many years, I wanted to create something that I would personally want to explore, and I needed to be able to focus my attention on my consulting clients, the content and the community rather than the design. I knew I needed a designer to help me accomplish my goals, and spent a lot of time combing portfolios of various designers I’d come across. I am a huge fan of Megan’s invitation suites – she somehow balances playful aesthetics with a classic, modern feel, her aesthetic doesn’t feel like anyone else’s or seem too obvious, and it felt like something I would love forever – which is important!  As soon as we started talking about the process of working together, I knew it had to be Megan – she had so many ideas, was fully on board and supportive of my goals and vision, and I thought we would have a lot of fun working together!

Tell us about your design ideas going into the project: I’d been pinning ideas for awhile, and thought that I was all over the place in terms of design… but Megan helped me to see the commonalities in my pins and introduced a few new elements that brought everything together.

How did MaeMae help bring your project to life?  I had the initial vision for the construct of the site – I knew I wanted the homepage to feel more editorial and be somewhat interactive, that the A-list should be visual, etc. But Megan took my ideas and ran with them and came up with a site that is far more beautiful and engaging than I could have ever imaged! We actually sort of broke the internet – we came up with some ideas that were a little out of the box and our developer was skeptical at first. But in the end, everything came together and resulted in the amazingness (if i do say so myself!) that is TAE!

The final deliverables were the website, graphics for blog posts, business cards (that everyone loves!) and thank you cards. Megan made sure that TAE partners and clients receive a gorgeously branded end-to-end experience.

What was it like working with MaeMae? Megan was amazing to work with because she was legitimately open to my thoughts and feedback and invested in my project and business success. This was my baby, so I was prepared to put on my corporate hat and micromanage every second of the process! But as soon we reviewed the first round of branding, I realized this wasn’t necessary – Megan knew exactly what I wanted (and figured out all of the elements that I couldn’t articulate – it was actually sort of creepy how she got into my head) and built something more amazing than i could have imagined.

Any advice for small businesses looking to brand? Find a designer that you trust and enjoy spending time with/would be friends with. I didn’t know Megan that well when we started working together, but trusted her completely and that paid off. She was a complete professional and I know my brand is in good hands with her expertise. That we became great friends over the course of working together was just the icing on the cake!




I created Katie + Patrick’s wedding stationery, their moving announcement, and now Patrick’s branding for his new company, Strategic Resource. Talk about loyalty! Patrick created Strategic Resource to assist businesses in retrieving important legal documents and information. Pat – thank you for working with me over and over again and congratulations on your new company!!