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Last year, Maribeth Romslo – a Minneapolis-based filmmaker, director and storyteller – contacted us in search of a brand refresh for her company, Hello Sunshine Films. Much like her personality, Maribeth’s work blends warmth and peace with captivating details. We knew this unique mix of the serene with the epic needed to play out in her branding as well.

We first flushed out the aesthetic direction by diving into the meaning of the company name, which no surprise, stems from a story. Maribeth had a special relationship with her grandfather, and one of her favorite childhood memories was waking up in his Colorado home to his cheery greeting –  “hello sunshine!”

Inspired by the sun and the matching neutral colors of Colorado’s landscape, we paired custom sun- and film-inspired illustrations with pops of shiny metallics and layered bokeh moments. Some of our favorite details throughout the site include the custom play buttons and vintage-film inspired hover function on the portfolio.

Maribeth was such a joy to work with and we couldn’t be more happy with how her branding played out. Make sure to head over to her site and check out all of her beautiful films!

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btm_maemae_13As I previously shared, here at MaeMae we have love collaborating with other artists and partners. I am so thrilled to announce that this February we are partnering with an amazing foundation here in town, Be The Match, a non-profit dedicated to saving the lives of patients in need of marrow transplants.

After being connected to Liz over at Be the Match (thanks for the introduction, Melissa!!) I was so inspired by the Liz’s stories of the enthusiasm and passion supporters of Be the Match have for people they love as well as people they don’t even know.  I wanted to create a notecard set that shares the same heart of the foundation and its supporters through unique design, luxe printing, and a beautiful message on the cards.

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The design process started with this inspiration board and then I decided to add color through hand painting washes and then applied the washes to patterns from our new wedding collection. The sentiments were fun to come up with because I thought about the people I’m most grateful for and what I would want to say to them. The three messages on the cards are:

Dear ____ , xo _____

Thanks., Love _____

I’m so proud of you.

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I’m so pleased at how the collection turned out!! These exclusive notecard sets are now available in the shop. When you purchase a set of these notecards, $3 of your purchase directly supports Be The Match’s mission of saving lives of patients through marrow transplants. The funds will be used to help grow the Be The Match Registry so more patients can find their match, provide financial relief for families struggling with uninsured medical costs and advance the science of marrow transplantation. To learn more, visit BeTheMatch.org.

We created 100 sets of six notecards which include three designs and are printed on heavy cotton cardstock. They feature beautiful watercolors inside of patterns finished with gold foil. The perfect gift for yourself or that special someone! Share your love and gratitude with the ones who support you the most–while supporting an amazing cause!

Share your own set on social media using the hashtag #maemaegratitude.

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Working with photographer, Christin Olive was such a treat. She is one of the kindest and most genuine clients I have ever partnered with, and on top of that an amazing artist. Christin shoots in film and was looking for branding that would couple well with her soft and dreamy style. Being that she has such an awesome married name (and yes, we got to do her wedding invitations!!) using olive imagery only seemed natural. One of my favorite aspects of her finished branding system is the mix and matching of the key elements (pattern, script and color) on the different collateral pieces. Her custom patterned wrapping paper for her packaging system in three color ways makes me want to have our own wrapping paper for packages!!! So fun!

Her site will be launching soon, but in the meantime check out her beautiful work on Facebook and Instagram. Thanks so much for working with me, Christin!!

Last summer, Sarah Reeves, a realtor with Long and Foster in Richmond, Virginia approached us looking for refreshed branding for her business. Prior to selling real estate, Sarah worked on the interior of homes as a designer. Armed with a creative’s vocabulary, she approached us with so many great graphic ideas infused with a really cool collision of styles. We drew inspiration from Sarah’s love of retro Palm Beach, all things preppy, the occasional bridge game, and chinoiserie chic. We wanted to infuse Sarah’s brand with her energetic and and bright personality that reflect the personalized service and attention she gives her clients. We had such a wonderful time working with Sarah and creating a variety of unique pieces that will now help her stand out in the often over-saturated world of real estate.

We recently designed a stationery suite for Munster Rose, a floral design company based out of Minneapolis. Jackie Reisenauer, the florist, stylist, and designer behind MR came to us with a clean, contemporary logo and website. Our goal was to create paper collateral with textures and layers of depth that worked alongside the preexisting logo to visually represent the essence of Munster Rose. The thing about Jackie’s floral and design sensibility is that it’s just cool. Effortlessly cool. Her work is both organic and graphic, which makes it simultaneously modern and timeless. Playing off this idea, we created a series of hyper-geometric custom patterns and elements loosely based on organic shapes and paired them with a palette of warm neutrals. Mixing the graphic elements with letterpress and flat printing on cotton papers with gold foil detailing resulted in a layered and highly textured final result. We’re really loving the way that it all came together—almost as much as we love working with Jackie. pssst….we’ve been collaborating with Munster Rose on a beyond  beautiful project and can’t wait to debut our next Munster + MaeMae collaboration!

We’re so excited to share the recently launched Ever After Honeymoons branding today! Last year, Katie Frederick, owner of EAH came to MaeMae looking for a brand refresh. After five years of providing boutique honeymoon travel planning, EAH no longer represented Katie’s, or her current clientele’s, style. Like many of our branding clients, Katie wanted her company to encompass several different styles that at first can seem at odds with one another. She envisioned the new EAH as eclectic, international, simple and not too girly (in order to avoid alienating her largely male-based clientele!). 

Enter MaeMae! We love a good “mixing styles” challenge and had so much fun pulling eclectic images from around the world for inspiration. Pulling together rich textures, lush illustrations and modern hand-lettering, we developed a cohesive brand that oozes contemporary, luxurious travel. Our favorite part was designing all of the custom patterns. We wanted to use prints as a vehicle for establishing visual contrast throughout the brand – but using a varied, vibrant color palette would have been too distracting and was therefore not an option. Instead, we relied on creating contrast via tone-on-tone patterns with varried textures. The resulting prints set the mood for the site, while ultimately hinting at the lavish visuals EAH’s clients soak in while globetrotting.

And just for fun, we asked Katie to provide some honeymoon planning advice:

“I think it is best to start with thinking about the experience you want to have. What do you want to do each day? What would be an ideal day on your honeymoon? What are your favorite things to do together? Then pick destinations that offer those experiences. And make sure to check weather first!”

Thanks, Katie, it was such a pleasure to work with you (and we look forward to living vicariously through you and your travels)!

While MaeMae is still bustling with wedding stationery and paper goods design, we’ve found ourselves diving more and more into some different work as well – small business branding! We have actually done branding work for over three years now, and we’ll soon have a new way of showcasing all of our previous and current branding work on our *new* site. For now we want to give our readers a better idea of what this different side of MaeMae looks like, which is why we’re sharing the branding and design of one of our recent clients today – The American Edit 

Over some insanely amazing Italian food downtown, I found myself telling Rita I thought she should quit her job and start NOW on her amazing vision for a different professional future. She had been thinking about starting a company that celebrated the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style. OK HELLO. YES. It’s not just the sea urchin chili talking – this girl has got something going on. Little did I know that encouragement would be taken to heart and a few months later Rita approached us in need of branding for her new business venture, and of course, Team MaeMae was immediately on board. There has been no stopping TAE since! (hello Kristen Bell to E! Online shoutout!) 

It was important to us to keep the design aesthetic of TAE’s site neutral and sophisticated so that the vibrant content and imagery would remain the focus of the site. When we work with our branding clients we always want to equip them with a set of “ingredients” so that they can infuse their brand into everything they do. For TAE we created custom post design elements which allows Rita to add brand personality to her different blog posts (and of course put the numbers in the cutest places :)

To get the site up and running we entrusted the talented Zoe Rooney to program our baby and had so much fun reading her case study on the process.

Aside from all of the incredible interviews, education on American made products, and introduction to amazing makers, Rita is an expert in product development and offers sourcing and production consulting, retail strategy development, and brand identity and marketing through The Agency. If you are a designers, retailers or marketers looking for looking for assistance in the source-to-consumer process contact Rita today! 

The beautiful photos and clever copywriting on The American Edit were created by two of our other amazing and creative branding clients, Wing Ta of Canary Grey and Anne Sage of The City Sage. #dreamteam

Thank you so much for trusting and partnering with us on your branding, Rita!!

Keep reading for a fun Q&A we did with Rita that covers her background, how TAE came to be and what it was like working with MaeMae.

Tell us a little bit about yourself: I live in Minneapolis, MN… not too far from MaeMae headquarters! I’m obsessed with travel, shopping, reading anything and everything, and spending time with my family and friends. Prior to starting The American Edit, I worked in product development, sourcing, and merchandising for everyone’s favorite Minnesota retailer… now I feel so lucky to use those skills to help small businesses achieve strategic growth!

Tell us about American Edit and how it came to be: I was frustrated that it was so hard for me to find sites that curated fashionable American-made clothing – it was easy for my husband, but not so much for me, or for our home. After searching and searching, I realized that it was up to me to create what I wanted to read and what I hoped would ultimately become a resource for many other blog readers and conscious consumers!

Why did you need to work with a designer? I’d done the whole blogger template thing for a previous blog, but I knew that I wanted TAE to be different. After reading so many blogs for so many years, I wanted to create something that I would personally want to explore, and I needed to be able to focus my attention on my consulting clients, the content and the community rather than the design. I knew I needed a designer to help me accomplish my goals, and spent a lot of time combing portfolios of various designers I’d come across. I am a huge fan of Megan’s invitation suites – she somehow balances playful aesthetics with a classic, modern feel, her aesthetic doesn’t feel like anyone else’s or seem too obvious, and it felt like something I would love forever – which is important!  As soon as we started talking about the process of working together, I knew it had to be Megan – she had so many ideas, was fully on board and supportive of my goals and vision, and I thought we would have a lot of fun working together!

Tell us about your design ideas going into the project: I’d been pinning ideas for awhile, and thought that I was all over the place in terms of design… but Megan helped me to see the commonalities in my pins and introduced a few new elements that brought everything together.

How did MaeMae help bring your project to life?  I had the initial vision for the construct of the site – I knew I wanted the homepage to feel more editorial and be somewhat interactive, that the A-list should be visual, etc. But Megan took my ideas and ran with them and came up with a site that is far more beautiful and engaging than I could have ever imaged! We actually sort of broke the internet – we came up with some ideas that were a little out of the box and our developer was skeptical at first. But in the end, everything came together and resulted in the amazingness (if i do say so myself!) that is TAE!

The final deliverables were the website, graphics for blog posts, business cards (that everyone loves!) and thank you cards. Megan made sure that TAE partners and clients receive a gorgeously branded end-to-end experience.

What was it like working with MaeMae? Megan was amazing to work with because she was legitimately open to my thoughts and feedback and invested in my project and business success. This was my baby, so I was prepared to put on my corporate hat and micromanage every second of the process! But as soon we reviewed the first round of branding, I realized this wasn’t necessary – Megan knew exactly what I wanted (and figured out all of the elements that I couldn’t articulate – it was actually sort of creepy how she got into my head) and built something more amazing than i could have imagined.

Any advice for small businesses looking to brand? Find a designer that you trust and enjoy spending time with/would be friends with. I didn’t know Megan that well when we started working together, but trusted her completely and that paid off. She was a complete professional and I know my brand is in good hands with her expertise. That we became great friends over the course of working together was just the icing on the cake!




I created Katie + Patrick’s wedding stationery, their moving announcement, and now Patrick’s branding for his new company, Strategic Resource. Talk about loyalty! Patrick created Strategic Resource to assist businesses in retrieving important legal documents and information. Pat – thank you for working with me over and over again and congratulations on your new company!!