Last year, Maribeth Romslo – a Minneapolis-based filmmaker, director and storyteller – contacted us in search of a brand refresh for her company, Hello Sunshine Films. Much like her personality, Maribeth’s work blends warmth and peace with captivating details. We knew this unique mix of the serene with the epic needed to play out in her branding as well.

We first flushed out the aesthetic direction by diving into the meaning of the company name, which no surprise, stems from a story. Maribeth had a special relationship with her grandfather, and one of her favorite childhood memories was waking up in his Colorado home to his cheery greeting –  “hello sunshine!”

Inspired by the sun and the matching neutral colors of Colorado’s landscape, we paired custom sun- and film-inspired illustrations with pops of shiny metallics and layered bokeh moments. Some of our favorite details throughout the site include the custom play buttons and vintage-film inspired hover function on the portfolio.

Maribeth was such a joy to work with and we couldn’t be more happy with how her branding played out. Make sure to head over to her site and check out all of her beautiful films!

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Last July my dear friend Summer married Bryan (see their stunning wedding in the latest Martha!!!) and I was so honored to be a part of the celebration as her matron of honor! A few months before the big day I threw her a bridal shower with the help of my amazing and talented friend, Jocelyn, from 1703 Event Studios (a Southern California event production studio), along with Sum’s sister’s (also matrons of honor!), the other beautiful bridesmaids, and other talented vendor/friends. The shower was in Huntington Beach, CA and since I was planning from Minneapolis, Jocelyn and the other ladies were such a gigantic help and made my vision come to life through cheeky decorations, fun activities and amazing food.

For this smooch-themed party, I used the phrase “Summer is kissing her single life goodbye” to set the tone through really playful stationery with lots of lips and stripes (Summer’s favorite). The pink and mint square invitations were flat printed on thick cotton paper and a separate card noted the couple’s registry, saying the “lovely bride is working on completing a home fit for a Mrs.” At the shower, a seating chart, table numbers, photo booth backdrop, snack bags further supported the theme throughout the day.

My crazy talented flower wielding friend, Lauryl Lane created gorgeous floral arrangements with peonies (another favorite of Summer’s), jasmine, maidenhair fern and ranunculus, while Summer’s sisters and brother-in-law made all of the sweet and savory food, including (amazing) truffle popcorn, parmesan crisps and Neapolitan flatbread. Activities included a lash and lip bar by the amazing Fiore Beauty team and an instant camera photo booth in front of the huge photo backdrop I printed (at Kinkos! score!). The guests then glued their photo into an album alongside personalized advice for Summer. Summer loved the idea so much we did something similar at the wedding too :) More to come on all the photos of the wedding stationery soon!!

Highlight: the bridesmaids all wore coordinating pink and mint colors – unplanned! Summer knows how to pick stylish friends.

Thank you for the beautiful images, Emily! See even more photos over at Martha Stewart Weddings!

Contributing vendors included:
Stationery: MaeMae & Co.
Location: Lake Park Clubhouse
Event Planning: 1703 Event Studios
Flowers: Lauryl Lane
Photography: Emily Blake
Lip & Lash Bar: Fiore Beauty
Rentals: Found Vintage Rentals, Chiavari Chairs for Rent, La Tavola Fine Linen, Signature Party Rental

Champagne: One Hope



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How fab is this iteration of our Maximus suite?! Originally created for Martha Stewart Weddings and featured today on Style Me Pretty, Maximus has a heavy icon reference, so the suite is often personalized with icons that represent the couple. For instance, Moujan + Nathan customized theirs with a dog icon referencing the dog sculptures at the Viceroy Palm Springs. Brianna + Buzz went with a bee because the groom’s first name is, well, awesome! We love to see what our clients choose to do with the playful illustrations in this suite. And it’s always fun to see images from the wedding that reflect how the paper products set the stage for the big day. How awesome was the graphic-inspired styling of  Moujan + Nathan’s wedding?! Check out the full story and the more of Heather Kincaid‘s beautiful photos here. Congrats Moujan + Nathan!


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Here’s a peek at some fun custom illustrations Team MaeMae created for an online, infographic-style save the date. We discussed our design process for this project over on the Appy Couple blog last week where they named this save the date the “custom app design of the month.” Thanks so much Appy Couple!

P.S. Here’s an outtake we shared a while back from the same save the date!

We’re so excited to introduce you to the newly redesigned BrideClick. BrideClick, the first and largest digital advertising platform in the bridal industry, came to us for a complete website overhaul. The company works with hundreds of bridal websites and publishers in building the advertising partnerships that make up the virtual wedding landscape as you know it. We jumped at the opportunity to dip our toes (or completely submerge ourselves) into a project with a more corporate appeal. BrideClick liked their existing logo, but wanted to improve the look and functionality of their site. They wanted something both bridal and tech-forward that spoke to publishers and advertisers alike. We achieved this with a combination of clean, bold typography, a modern color palette, tech-savvy info-graphics and hyper-stylized photography*. These elements were then designed into a streamlined and extremely user-friendly site. Through detail-minded concept development, we were able to breath a new ultra-feminine and sophisticated life into BrideClick’s visual identity.

*We’re especially pleased to present this example of one of the newest offerings from team MaeMae—photo styling. BrideClick is an awesome example of styled photography as a design element. It can play such a huge role in the visual branding of your company and we’re happy to offer styling services to all our clients. Wing Ta of Canary Grey shot these photos, making them extra amazing!

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We’re so excited to share the recently launched Ever After Honeymoons branding today! Last year, Katie Frederick, owner of EAH came to MaeMae looking for a brand refresh. After five years of providing boutique honeymoon travel planning, EAH no longer represented Katie’s, or her current clientele’s, style. Like many of our branding clients, Katie wanted her company to encompass several different styles that at first can seem at odds with one another. She envisioned the new EAH as eclectic, international, simple and not too girly (in order to avoid alienating her largely male-based clientele!). 

Enter MaeMae! We love a good “mixing styles” challenge and had so much fun pulling eclectic images from around the world for inspiration. Pulling together rich textures, lush illustrations and modern hand-lettering, we developed a cohesive brand that oozes contemporary, luxurious travel. Our favorite part was designing all of the custom patterns. We wanted to use prints as a vehicle for establishing visual contrast throughout the brand – but using a varied, vibrant color palette would have been too distracting and was therefore not an option. Instead, we relied on creating contrast via tone-on-tone patterns with varried textures. The resulting prints set the mood for the site, while ultimately hinting at the lavish visuals EAH’s clients soak in while globetrotting.

And just for fun, we asked Katie to provide some honeymoon planning advice:

“I think it is best to start with thinking about the experience you want to have. What do you want to do each day? What would be an ideal day on your honeymoon? What are your favorite things to do together? Then pick destinations that offer those experiences. And make sure to check weather first!”

Thanks, Katie, it was such a pleasure to work with you (and we look forward to living vicariously through you and your travels)!

While MaeMae is still bustling with wedding stationery and paper goods design, we’ve found ourselves diving more and more into some different work as well – small business branding! We have actually done branding work for over three years now, and we’ll soon have a new way of showcasing all of our previous and current branding work on our *new* site. For now we want to give our readers a better idea of what this different side of MaeMae looks like, which is why we’re sharing the branding and design of one of our recent clients today – The American Edit 

Over some insanely amazing Italian food downtown, I found myself telling Rita I thought she should quit her job and start NOW on her amazing vision for a different professional future. She had been thinking about starting a company that celebrated the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style. OK HELLO. YES. It’s not just the sea urchin chili talking – this girl has got something going on. Little did I know that encouragement would be taken to heart and a few months later Rita approached us in need of branding for her new business venture, and of course, Team MaeMae was immediately on board. There has been no stopping TAE since! (hello Kristen Bell to E! Online shoutout!) 

It was important to us to keep the design aesthetic of TAE’s site neutral and sophisticated so that the vibrant content and imagery would remain the focus of the site. When we work with our branding clients we always want to equip them with a set of “ingredients” so that they can infuse their brand into everything they do. For TAE we created custom post design elements which allows Rita to add brand personality to her different blog posts (and of course put the numbers in the cutest places :)

To get the site up and running we entrusted the talented Zoe Rooney to program our baby and had so much fun reading her case study on the process.

Aside from all of the incredible interviews, education on American made products, and introduction to amazing makers, Rita is an expert in product development and offers sourcing and production consulting, retail strategy development, and brand identity and marketing through The Agency. If you are a designers, retailers or marketers looking for looking for assistance in the source-to-consumer process contact Rita today! 

The beautiful photos and clever copywriting on The American Edit were created by two of our other amazing and creative branding clients, Wing Ta of Canary Grey and Anne Sage of The City Sage. #dreamteam

Thank you so much for trusting and partnering with us on your branding, Rita!!

Keep reading for a fun Q&A we did with Rita that covers her background, how TAE came to be and what it was like working with MaeMae.

Tell us a little bit about yourself: I live in Minneapolis, MN… not too far from MaeMae headquarters! I’m obsessed with travel, shopping, reading anything and everything, and spending time with my family and friends. Prior to starting The American Edit, I worked in product development, sourcing, and merchandising for everyone’s favorite Minnesota retailer… now I feel so lucky to use those skills to help small businesses achieve strategic growth!

Tell us about American Edit and how it came to be: I was frustrated that it was so hard for me to find sites that curated fashionable American-made clothing – it was easy for my husband, but not so much for me, or for our home. After searching and searching, I realized that it was up to me to create what I wanted to read and what I hoped would ultimately become a resource for many other blog readers and conscious consumers!

Why did you need to work with a designer? I’d done the whole blogger template thing for a previous blog, but I knew that I wanted TAE to be different. After reading so many blogs for so many years, I wanted to create something that I would personally want to explore, and I needed to be able to focus my attention on my consulting clients, the content and the community rather than the design. I knew I needed a designer to help me accomplish my goals, and spent a lot of time combing portfolios of various designers I’d come across. I am a huge fan of Megan’s invitation suites – she somehow balances playful aesthetics with a classic, modern feel, her aesthetic doesn’t feel like anyone else’s or seem too obvious, and it felt like something I would love forever – which is important!  As soon as we started talking about the process of working together, I knew it had to be Megan – she had so many ideas, was fully on board and supportive of my goals and vision, and I thought we would have a lot of fun working together!

Tell us about your design ideas going into the project: I’d been pinning ideas for awhile, and thought that I was all over the place in terms of design… but Megan helped me to see the commonalities in my pins and introduced a few new elements that brought everything together.

How did MaeMae help bring your project to life?  I had the initial vision for the construct of the site – I knew I wanted the homepage to feel more editorial and be somewhat interactive, that the A-list should be visual, etc. But Megan took my ideas and ran with them and came up with a site that is far more beautiful and engaging than I could have ever imaged! We actually sort of broke the internet – we came up with some ideas that were a little out of the box and our developer was skeptical at first. But in the end, everything came together and resulted in the amazingness (if i do say so myself!) that is TAE!

The final deliverables were the website, graphics for blog posts, business cards (that everyone loves!) and thank you cards. Megan made sure that TAE partners and clients receive a gorgeously branded end-to-end experience.

What was it like working with MaeMae? Megan was amazing to work with because she was legitimately open to my thoughts and feedback and invested in my project and business success. This was my baby, so I was prepared to put on my corporate hat and micromanage every second of the process! But as soon we reviewed the first round of branding, I realized this wasn’t necessary – Megan knew exactly what I wanted (and figured out all of the elements that I couldn’t articulate – it was actually sort of creepy how she got into my head) and built something more amazing than i could have imagined.

Any advice for small businesses looking to brand? Find a designer that you trust and enjoy spending time with/would be friends with. I didn’t know Megan that well when we started working together, but trusted her completely and that paid off. She was a complete professional and I know my brand is in good hands with her expertise. That we became great friends over the course of working together was just the icing on the cake!

Here’s an outtake from a set of illustrations we created for a really special couple’s save the date. D+J wanted to highlight how their lives have changed since they first met using an infographic-style email save the date – which meant we got to flex our illustration muscles! This playful save the date reflects how fun D+J are, and we can’t wait to share the whole thing with you soon.

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This wedding program was designed for Caroline and Philip, a sweet couple getting married on the Big Island. Caroline loved the painting style found inside the church (gorgeous!) where the reception was held, so we mimicked that hand-painted feeling with these washes of color on cotton paper.

Caroline and Philip have phenomenal taste, clearly! Their wedding was featured in the Fashion & Beauty 2012 Style Me Pretty magazine as seen above. Below, you’ll see a few more shots from their photographers, Our Labor of Love.  Additionally, the wedding program was also featured on Classic Bride and Burnett’s Boards, so much love!



Before designing a website for the cute company, Kickstand Collections, owner Rasheena Taub sent me these goodies to use as design inspiration. Kickstand Collections is a soon-to-launch online resource for parents seeking more personalized collections of children’s literature and souvenirs. In every interaction, Rasheena’s passion for children’s literacy, creative writing and thoughtful giving is so evident, and we can’t wait to share the final product (it’s launching this fall)! In the meantime, you can learn more about Rasheena over at Cloth & Kind where she’s a guest editor.

*You’ll see some of the illustrations we created for the Kickstand Collections website on the first image, it’s going to be so amazing!

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MaeMae Paperie recently had some exciting press in Mpls.St.Paul Magazine’s Weddings issue! Above is a customized suite we created for Aimee and Kevin who were married in New Orleans. Throwing a wedding in the Big Easy is fun enough, but to top things off, Aimee and Kevin had a processional (complete with trumpets and parasols) between the church and reception – so fun! Check out the rest of their wedding photos here, shot by Mark Eric.

Mpls.St.Paul Magazine also showed our customizable suites some love – the upper left card and large center stamp is from the Marlowe. This invitation features rose gold foil and was created in partnership with our retailer, Gus and Ruby. You can also see the custom map liners we created for the suite in this shot from our instagram feed.

Check out more examples of our custom suites, and don’t forget to browse or collection suites as well – they’re completely customizable to each bride’s personal style!

Aimee and Kevin’s custom wedding suite was featured in:
Mpls.St.Paul Magazine Fall/Winter 2013 Weddings Issue
Borrowed & Blue
Mark Eric Photography 

All product images shot by Wing Ta of Canary Grey.

xo, Anna


My friends Lauryl and Sammy recently made the big move to the Mile High City, and while I miss them I couldn’t be happier for the new opportunties and adventures they have embraced. This is how LL (what I call Miss Lauryl) discribed our collaboration:

“One of my dearest friends is Megan Gonzalez of MaeMae Paperie. I’ve been a big huge fan of Megan’s work for years now, and my move to Colorado finally presented me with an opportunity to commission my very own MaeMae original! Megan designed these darling cards for us– they were printed as postcards, both front and back, and then we slid them into see-through velum envelopes for a little protection in the mail. I sent ‘inspiration’ images to Megan of the Rocky Mountains that we drove through on our trek to Denver, and she translated the snowy mountains, green pine trees, and blue, blue skies into these fun, graphic drawings.”

Thank you so much for the opportunity to work together, LL and Sammy!

Check out Lauryl’s immaginative and GORGEOUS botanical designs here. If you’re in Denver and looking for a florist call her now! She is a busy lady and is booking out this year in a new city fast!

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