btm_maemae_13As I previously shared, here at MaeMae we have love collaborating with other artists and partners. I am so thrilled to announce that this February we are partnering with an amazing foundation here in town, Be The Match, a non-profit dedicated to saving the lives of patients in need of marrow transplants.

After being connected to Liz over at Be the Match (thanks for the introduction, Melissa!!) I was so inspired by the Liz’s stories of the enthusiasm and passion supporters of Be the Match have for people they love as well as people they don’t even know.  I wanted to create a notecard set that shares the same heart of the foundation and its supporters through unique design, luxe printing, and a beautiful message on the cards.

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The design process started with this inspiration board and then I decided to add color through hand painting washes and then applied the washes to patterns from our new wedding collection. The sentiments were fun to come up with because I thought about the people I’m most grateful for and what I would want to say to them. The three messages on the cards are:

Dear ____ , xo _____

Thanks., Love _____

I’m so proud of you.

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I’m so pleased at how the collection turned out!! These exclusive notecard sets are now available in the shop. When you purchase a set of these notecards, $3 of your purchase directly supports Be The Match’s mission of saving lives of patients through marrow transplants. The funds will be used to help grow the Be The Match Registry so more patients can find their match, provide financial relief for families struggling with uninsured medical costs and advance the science of marrow transplantation. To learn more, visit BeTheMatch.org.

We created 100 sets of six notecards which include three designs and are printed on heavy cotton cardstock. They feature beautiful watercolors inside of patterns finished with gold foil. The perfect gift for yourself or that special someone! Share your love and gratitude with the ones who support you the most–while supporting an amazing cause!

Share your own set on social media using the hashtag #maemaegratitude.

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Meet Charles, our English Rose. He’s elegant, understated and forever lovely. Charles is heavily inspired by The Secret Garden—but his floral elements are grounded by a graphic illustration style and clean typography choices. We love that Charles is simultaneously vintage and contemporary—a perfect choice the the most timeless of celebrations.

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Charles can be a produced in so many ways. We’re showing him in a tone-on-tone peachy hued letterpress printed on our creamiest white paper (ecru). To keep things from feeling too sweet, we added some unexpected details: shiny foil edge painting and a metallic wax seal.

Here’s a few other ways we think Charles will be cool:

1) Go woodsy— forest green ink and kraft paper envelopes.

2) White engraving on navy paper

3) Florescent white paper with blind embossing on the floral graphics and pale gray text

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This week’s Mood + Method is for what we’ve entitled a “luxury dude ranch” wedding in Colorado this coming summer. The wedding stationery suite will be layered and textured with gold rush inspired elements and sepia watercolor. Um yeah. Pretty cool. The save the dates are at the printer and here is a little snippet from the watercolor process.Processed with VSCOcam with c1 preset

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Beverly_mood_boardMeet our new character, Beverly. If you can’t track her down in South Beach, then it’s likely she’s flown off to Saint Tropez with her gal-pal Bette…again. She’s just fabulous like that. The perfect balance of elegance and flare, Beverly is your go-to gal for exuberant luxury. Her affinity for bold, deco-inspired patterns and timeless type pairings set the perfect stage for a glamorous affair celebrating the couple who know how to have a grand, old time.

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Beverly is a jet-setter, with an affinity for the exotic and we think she’s be perfect for a tropical destination wedding. We’d love to see a client customize this suite—here’s a few ways we think it would be fabulous:

1) A jade and taupe palette

2) Turquoise engraving…on everything! (a la Dorthy Draper)

3) Go old-school and try platinum foil on rich, chocolate paper

Cool, right? Ready to order your personalized Beverly invitation suite? Click here and book today!

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We recently designed a stationery suite for Munster Rose, a floral design company based out of Minneapolis. Jackie Reisenauer, the florist, stylist, and designer behind MR came to us with a clean, contemporary logo and website. Our goal was to create paper collateral with textures and layers of depth that worked alongside the preexisting logo to visually represent the essence of Munster Rose. The thing about Jackie’s floral and design sensibility is that it’s just cool. Effortlessly cool. Her work is both organic and graphic, which makes it simultaneously modern and timeless. Playing off this idea, we created a series of hyper-geometric custom patterns and elements loosely based on organic shapes and paired them with a palette of warm neutrals. Mixing the graphic elements with letterpress and flat printing on cotton papers with gold foil detailing resulted in a layered and highly textured final result. We’re really loving the way that it all came together—almost as much as we love working with Jackie. pssst….we’ve been collaborating with Munster Rose on a beyond  beautiful project and can’t wait to debut our next Munster + MaeMae collaboration!

Congratulations! Santa Baby brought you that “one little thing…a ring!” Now it’s time to let everyone know you’re getting hitched. A customized save the date is the best way to let all your guests know when you’re getting married and what your celebration is all about. Here’s a round-up of some of our favorite save the date styles.

Watercolor is quickly becoming one of our favorite ways to incorporate rich, beautiful color. On this particular piece our couple wanted something minimal but with personality. We think the mix of clean text and a wash of color perfectly met both of these requests.

We’re all about gold foil. Borders, patterns, calligraphy—as far as we’re concerned everything look fabulous in foil. If you want to share your engagment photos with your friends and family adding it layered onto a gold foil piece is both personalized and classy.

Tickets, luggage tags and travel inspired designs are perfect for destination weddings. Get everyone pumped to book their flights to your fabulous celebration. Bon Voyage!

Are you more of a DIY kind of gal? Check out our rubber stamp save the date stamps to get the foundation for perfectly customized and hand created announcements.

Contact us today to get started on your own customized save the date cards today!

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While MaeMae is still bustling with wedding stationery and paper goods design, we’ve found ourselves diving more and more into some different work as well – small business branding! We have actually done branding work for over three years now, and we’ll soon have a new way of showcasing all of our previous and current branding work on our *new* site. For now we want to give our readers a better idea of what this different side of MaeMae looks like, which is why we’re sharing the branding and design of one of our recent clients today – The American Edit 

Over some insanely amazing Italian food downtown, I found myself telling Rita I thought she should quit her job and start NOW on her amazing vision for a different professional future. She had been thinking about starting a company that celebrated the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style. OK HELLO. YES. It’s not just the sea urchin chili talking – this girl has got something going on. Little did I know that encouragement would be taken to heart and a few months later Rita approached us in need of branding for her new business venture, and of course, Team MaeMae was immediately on board. There has been no stopping TAE since! (hello Kristen Bell to E! Online shoutout!) 

It was important to us to keep the design aesthetic of TAE’s site neutral and sophisticated so that the vibrant content and imagery would remain the focus of the site. When we work with our branding clients we always want to equip them with a set of “ingredients” so that they can infuse their brand into everything they do. For TAE we created custom post design elements which allows Rita to add brand personality to her different blog posts (and of course put the numbers in the cutest places :)

To get the site up and running we entrusted the talented Zoe Rooney to program our baby and had so much fun reading her case study on the process.

Aside from all of the incredible interviews, education on American made products, and introduction to amazing makers, Rita is an expert in product development and offers sourcing and production consulting, retail strategy development, and brand identity and marketing through The Agency. If you are a designers, retailers or marketers looking for looking for assistance in the source-to-consumer process contact Rita today! 

The beautiful photos and clever copywriting on The American Edit were created by two of our other amazing and creative branding clients, Wing Ta of Canary Grey and Anne Sage of The City Sage. #dreamteam

Thank you so much for trusting and partnering with us on your branding, Rita!!

Keep reading for a fun Q&A we did with Rita that covers her background, how TAE came to be and what it was like working with MaeMae.

Tell us a little bit about yourself: I live in Minneapolis, MN… not too far from MaeMae headquarters! I’m obsessed with travel, shopping, reading anything and everything, and spending time with my family and friends. Prior to starting The American Edit, I worked in product development, sourcing, and merchandising for everyone’s favorite Minnesota retailer… now I feel so lucky to use those skills to help small businesses achieve strategic growth!

Tell us about American Edit and how it came to be: I was frustrated that it was so hard for me to find sites that curated fashionable American-made clothing – it was easy for my husband, but not so much for me, or for our home. After searching and searching, I realized that it was up to me to create what I wanted to read and what I hoped would ultimately become a resource for many other blog readers and conscious consumers!

Why did you need to work with a designer? I’d done the whole blogger template thing for a previous blog, but I knew that I wanted TAE to be different. After reading so many blogs for so many years, I wanted to create something that I would personally want to explore, and I needed to be able to focus my attention on my consulting clients, the content and the community rather than the design. I knew I needed a designer to help me accomplish my goals, and spent a lot of time combing portfolios of various designers I’d come across. I am a huge fan of Megan’s invitation suites – she somehow balances playful aesthetics with a classic, modern feel, her aesthetic doesn’t feel like anyone else’s or seem too obvious, and it felt like something I would love forever – which is important!  As soon as we started talking about the process of working together, I knew it had to be Megan – she had so many ideas, was fully on board and supportive of my goals and vision, and I thought we would have a lot of fun working together!

Tell us about your design ideas going into the project: I’d been pinning ideas for awhile, and thought that I was all over the place in terms of design… but Megan helped me to see the commonalities in my pins and introduced a few new elements that brought everything together.

How did MaeMae help bring your project to life?  I had the initial vision for the construct of the site – I knew I wanted the homepage to feel more editorial and be somewhat interactive, that the A-list should be visual, etc. But Megan took my ideas and ran with them and came up with a site that is far more beautiful and engaging than I could have ever imaged! We actually sort of broke the internet – we came up with some ideas that were a little out of the box and our developer was skeptical at first. But in the end, everything came together and resulted in the amazingness (if i do say so myself!) that is TAE!

The final deliverables were the website, graphics for blog posts, business cards (that everyone loves!) and thank you cards. Megan made sure that TAE partners and clients receive a gorgeously branded end-to-end experience.

What was it like working with MaeMae? Megan was amazing to work with because she was legitimately open to my thoughts and feedback and invested in my project and business success. This was my baby, so I was prepared to put on my corporate hat and micromanage every second of the process! But as soon we reviewed the first round of branding, I realized this wasn’t necessary – Megan knew exactly what I wanted (and figured out all of the elements that I couldn’t articulate – it was actually sort of creepy how she got into my head) and built something more amazing than i could have imagined.

Any advice for small businesses looking to brand? Find a designer that you trust and enjoy spending time with/would be friends with. I didn’t know Megan that well when we started working together, but trusted her completely and that paid off. She was a complete professional and I know my brand is in good hands with her expertise. That we became great friends over the course of working together was just the icing on the cake!


Happy Wednesday! Here’s a quick photo from the studio today as we were pulling photo samples for one of our lovely retailers, Allison Kate Stationery in Laguna Beach. We offer photos printed directly onto our cotton paper or photos printed on traditional photo paper layered onto the cotton paper through photo corners or cleanly onto the paper. This is fantastic for save the date cards, birth announcments, promotional pieces, or holiday cards! YES! We do custom holiday cards!!

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I have two types of favorite clients: 1) those who give me very little info because because they just want me to run with it 2) those who have a brilliant vision and come with lots of inspiration and excitement in their eyes. Megan, the bride for which these pieces were created, was the second type of client. When we met she came armed with a variety of inspiration – lipstick colors, over-sized postcards, photos of her family’s beautiful garden, pillows, and food. YES.

The save the dates were double-sided letterpress printed on dangerously thick chipboard (and by that I mean it’s like a mini weapon) and topped off with edge printing. The envelopes were kraft paper with brown letterpress and metallic gold foil.

!!!