Last year, Maribeth Romslo – a Minneapolis-based filmmaker, director and storyteller – contacted us in search of a brand refresh for her company, Hello Sunshine Films. Much like her personality, Maribeth’s work blends warmth and peace with captivating details. We knew this unique mix of the serene with the epic needed to play out in her branding as well.
We first flushed out the aesthetic direction by diving into the meaning of the company name, which no surprise, stems from a story. Maribeth had a special relationship with her grandfather, and one of her favorite childhood memories was waking up in his Colorado home to his cheery greeting – “hello sunshine!”
Inspired by the sun and the matching neutral colors of Colorado’s landscape, we paired custom sun- and film-inspired illustrations with pops of shiny metallics and layered bokeh moments. Some of our favorite details throughout the site include the custom play buttons and vintage-film inspired hover function on the portfolio.
Maribeth was such a joy to work with and we couldn’t be more happy with how her branding played out. Make sure to head over to her site and check out all of her beautiful films!