maemae_moodboard

maemae & co. mood board

Creating a mood or inspiration board (both digitally and physically) is an important part of our design process at MaeMae & Co. It sets the tone for the entire project, and acts as a guide as we move through designing each element of the project. However, if you’ve never worked with a mood board before, we realize that the concept can be a bit confusing. Next time you work with a creative who is using a mood board (or next time you make one for yourself!), keep these two tips in mind:

1. It’s all about the feeling: The point of an inspiration board is to create a visual vibe for your project. It is not a place to nail down specifics like exact fonts or images, but rather think of it as creating a world that your brand, website or wedding stationery would live in.

When making a mood board, we focus on defining the color scheme, texture and graphics that best represents the project’s world. Rather than copying those inspirational images exactly, we use them to guide our design choices and find or create similar graphics for your unique project. For example, if we include an photograph of roses and an etched wreath in a mood board – we may combine those two visuals and create a vintage wreath made of roses for the project’s monogram.

2. But, you won’t get what you don’t see: While an inspiration board is about the vibe of the project, we do follow the visuals closely when designing. For example, if there are blocky fonts paired with a vintage script in a mood board – don’t expect to see modern calligraphy in the first design proof. We always encourage our clients to point out anything in the mood board that they feel is missing. So if they have their heart set on modern calligraphy, we always edit the inspiration board to include an image that represents their request. Similarly, if there is something on the mood board that a client isn’t digging, we’ll remove the image and replace it with one that better reflects their idea.

Check out our mood + method blog series, and follow us on instagram for more inspiration!

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maemae_charles_mood

Meet Charles, our English Rose. He’s elegant, understated and forever lovely. Charles is heavily inspired by The Secret Garden—but his floral elements are grounded by a graphic illustration style and clean typography choices. We love that Charles is simultaneously vintage and contemporary—a perfect choice the the most timeless of celebrations.

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Charles can be a produced in so many ways. We’re showing him in a tone-on-tone peachy hued letterpress printed on our creamiest white paper (ecru). To keep things from feeling too sweet, we added some unexpected details: shiny foil edge painting and a metallic wax seal.

Here’s a few other ways we think Charles will be cool:

1) Go woodsy— forest green ink and kraft paper envelopes.

2) White engraving on navy paper

3) Florescent white paper with blind embossing on the floral graphics and pale gray text

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This week’s Mood + Method is for what we’ve entitled a “luxury dude ranch” wedding in Colorado this coming summer. The wedding stationery suite will be layered and textured with gold rush inspired elements and sepia watercolor. Um yeah. Pretty cool. The save the dates are at the printer and here is a little snippet from the watercolor process.Processed with VSCOcam with c1 preset

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This Mood + Method board is for a project that launched this week: Good Stalk! We can’t wait to share the full project with you tomorrow! Here are our notes we paired with this inspiration board to deliver to our clients:

– the eclectic sophisticate, inspired by a designer’s sketchbook and weighted by a clean design sensibility
– graphic whimsy—a style that can stand on it’s own but also creates a platform for varied content/styles
– balance is key— pops of bold/unexpected color are used sparingly within a mainly neutral palette
More tomorrow on the process and full project reveal!

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Elegant and timeless with a hint of moody. Effortless luxury. Feminine content balanced with masculine sensibilities. That’s the essence of this striking mood + method direction we are currently working from to create new branding and website for an awesome event planner. You’re bound to hear a “swoon” anytime a MaeMae team member refers back to this board. More to come when our client’s site launches!

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This board is inspiration for an exciting partnership with a truly fantastic organization in town that works everyday to save lives through bone marrow transplants. We are creating a custom greeting card line for Valentines Day and a portion of all the proceeds will benefit their cause. Can’t wait to share more with you soon!

– Megan
PS. Here’s a little peek at our studio this fall.

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Imagine this ethereal mood board translating (quite literally) into a website. Awesome, right? Well it’s real life and it’s happening soon! Cosmo Muse, the brain-child of our fabulous client Allie, is an inspired lifestyle blog where you can find your daily horoscope amongst other posts inspired by the stars. We can’t wait for the site to launch and we’ll let you know as soon as it does.

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We’re excited to be working with a new branding client and lovely wedding photographer. Her direction is fresh and cool and weighted in old-world elegance. It’s soothing and invigorating at the same time.

Isn’t that floral wallpaper amazing!? We are really excited about some floral and French Chinoiserie designs we are working on for the new wedding collection.

– Team MaeMae

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Lori and I just finished up some new designs for one of our fav clients who is a witty writer and tasteful curator. We recently starting implementing a new delivery method for proofs. We wanted to make sure we were there (whether physical here in the studio or via Skype/phone) to walk our client through the designs to give explanations about decisions made and field any initial questions. This helps us get to the good and relevant edits so much faster and builds such a stronger relationship between us and our clients. Looking forward to our first meeting tomorrow to show off these new ideas!

See the last Mood + Method board here and keep up with us on the ‘gram here!

xx, Mae

When we create project proposals we always include a style board to show our prospective client our vision behind the general mood and tone for the project. While visuals alone absolutely cannot lead the project they are a fabulous entry point into setting the stage for what’s to come.

We are starting this new series to show a peek into our creative process over here and we are kicking it off with a really exciting rebrand for a sweet and fabulously talented videographer here in town. The mood for the brand is joyful, lighthearted, welcoming + celebratory while grounded with modern typography and a palette of black, grey, yellow and gold. All of the illustrated elements allude to an artisan touch and some wit throughout the brand.

Working on something this cheery is refreshing as we exit out -20 weather from this week! Full disclosure – I haven’t left my place in over a week. Thank goodness for full service buildings (and curriers… and husbands who go out into the tundra for you :)

Have a wonderful weekend! xx, Mae

ps see what other projects we are concepting out on our Pintrest board. We are refreshing our Muriel suite and I am obsessing over where it is going.