btm_maemae_13As I previously shared, here at MaeMae we have love collaborating with other artists and partners. I am so thrilled to announce that this February we are partnering with an amazing foundation here in town, Be The Match, a non-profit dedicated to saving the lives of patients in need of marrow transplants.

After being connected to Liz over at Be the Match (thanks for the introduction, Melissa!!) I was so inspired by the Liz’s stories of the enthusiasm and passion supporters of Be the Match have for people they love as well as people they don’t even know.  I wanted to create a notecard set that shares the same heart of the foundation and its supporters through unique design, luxe printing, and a beautiful message on the cards.

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The design process started with this inspiration board and then I decided to add color through hand painting washes and then applied the washes to patterns from our new wedding collection. The sentiments were fun to come up with because I thought about the people I’m most grateful for and what I would want to say to them. The three messages on the cards are:

Dear ____ , xo _____

Thanks., Love _____

I’m so proud of you.

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I’m so pleased at how the collection turned out!! These exclusive notecard sets are now available in the shop. When you purchase a set of these notecards, $3 of your purchase directly supports Be The Match’s mission of saving lives of patients through marrow transplants. The funds will be used to help grow the Be The Match Registry so more patients can find their match, provide financial relief for families struggling with uninsured medical costs and advance the science of marrow transplantation. To learn more, visit BeTheMatch.org.

We created 100 sets of six notecards which include three designs and are printed on heavy cotton cardstock. They feature beautiful watercolors inside of patterns finished with gold foil. The perfect gift for yourself or that special someone! Share your love and gratitude with the ones who support you the most–while supporting an amazing cause!

Share your own set on social media using the hashtag #maemaegratitude.

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Creating a mood or inspiration board (both digitally and physically) is an important part of our design process at MaeMae & Co. It sets the tone for the entire project, and acts as a guide as we move through designing each element of the project. However, if you’ve never worked with a mood board before, we realize that the concept can be a bit confusing. Next time you work with a creative who is using a mood board (or next time you make one for yourself!), keep these two tips in mind:

1. It’s all about the feeling: The point of an inspiration board is to create a visual vibe for your project. It is not a place to nail down specifics like exact fonts or images, but rather think of it as creating a world that your brand, website or wedding stationery would live in.

When making a mood board, we focus on defining the color scheme, texture and graphics that best represents the project’s world. Rather than copying those inspirational images exactly, we use them to guide our design choices and find or create similar graphics for your unique project. For example, if we include an photograph of roses and an etched wreath in a mood board – we may combine those two visuals and create a vintage wreath made of roses for the project’s monogram.

2. But, you won’t get what you don’t see: While an inspiration board is about the vibe of the project, we do follow the visuals closely when designing. For example, if there are blocky fonts paired with a vintage script in a mood board – don’t expect to see modern calligraphy in the first design proof. We always encourage our clients to point out anything in the mood board that they feel is missing. So if they have their heart set on modern calligraphy, we always edit the inspiration board to include an image that represents their request. Similarly, if there is something on the mood board that a client isn’t digging, we’ll remove the image and replace it with one that better reflects their idea.

Check out our mood + method blog series, and follow us on instagram for more inspiration!

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Meet Charles, our English Rose. He’s elegant, understated and forever lovely. Charles is heavily inspired by The Secret Garden—but his floral elements are grounded by a graphic illustration style and clean typography choices. We love that Charles is simultaneously vintage and contemporary—a perfect choice the the most timeless of celebrations.

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Charles can be a produced in so many ways. We’re showing him in a tone-on-tone peachy hued letterpress printed on our creamiest white paper (ecru). To keep things from feeling too sweet, we added some unexpected details: shiny foil edge painting and a metallic wax seal.

Here’s a few other ways we think Charles will be cool:

1) Go woodsy— forest green ink and kraft paper envelopes.

2) White engraving on navy paper

3) Florescent white paper with blind embossing on the floral graphics and pale gray text

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This week’s Mood + Method is for what we’ve entitled a “luxury dude ranch” wedding in Colorado this coming summer. The wedding stationery suite will be layered and textured with gold rush inspired elements and sepia watercolor. Um yeah. Pretty cool. The save the dates are at the printer and here is a little snippet from the watercolor process.Processed with VSCOcam with c1 preset

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maemae_branding_good_stalk8Bree and Kelly of Drop It Modern, an amazing prop and display resource for photographers and stylists, came to us to design their blog called Good Stalk. Here’s how the creators describe Good Stalk “ …finding interesting people who make and do interesting things, then collect their thoughts, links and resources that everyone is hunting for. Good Stalk is after Good people and Good stuff. So if you think about it, we’re not really stalking. We’re just making friends. And friends of friends…” Cool, right?

Of course we LOVED the idea (see more about the mood + method and visual direction here.) As makers ourselves, we had plenty of ideas of visuals we wanted to experience in a blog of this nature. We drew inspiration from the artistic process and the hands-on nature of creators and makers. We all knew we wanted to explore the idea of brush strokes and painted textures—whether it be in the letter forms or in the supportive design elements. We also wanted to make sure that the blog design was clean and streamlined to support the visual variety amongst the artist profiles and highlighted design trends. After countless splotches and splashes and custom painted type, we settled on the perfect blend of fine art and clean design in the Good Stalk site you see online today. Make sure to check it out and don’t Megan’s artist feature on their blog!

Bree and Kelly were exceptional branding clients. We work with numerous creatives to help them develop their brands and online experiences and the Good Stalk team was incredibly organized with their materials and vision. We really got to take the concept and run with it.  Mind Meld! Then, along came the bonus—Bree and Kelly decided they loved Good Stalk so much that they wanted to apply to design to Drop It Modern. We could not have agreed more. The elements were there, so we adapted them to pair alongside their Drop it Modern products line. We got out the paintbrushes again to create some new swirls out of some thicker acrylic paint for the Drop It Modern header and logo. We are so pleased with this addition to the project and were thrilled to continue the journey of creating with Bree and Kelly.

Thank you, Bree and Kelly, for trusting us with your babies! We couldn’t be more pleased with how this collaboration turned out!

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Jett_mood_boardMeet Jett. She’s a domino prodigy who’s known for her signature style—a perfectly tailored peplum skirt and a flawless black manicure…always black. Jett is high contrast but maintains an undeniable elegance and she’s absolutely perfect for the modern couple throwing a stylish event. As Jett’s the first to tell you, nothing says sophistication like a beautiful script monogram in a black and white palette, right?!

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Of course, we LOVE Jett just the way she is—but we also think this particular character suite has some major potential for fresh customizations. Here’s a few ideas:

1) Rose-gold foil text. Everywhere. All day long.

2) Add your wedding color to the monogram and calligraphy throughput the suite. (see below image for a version of the formal invitation on white)

3) Swap out the floral pattern liner and backer for your own custom pattern, or borrow the bold stripe from our guy Willie?

The options are endless! Ready to order your personalized Jett invitation suite? Click here and book today!

maemae_collection_jett26jett_ladyPS. Megan here. It’s also worth noting that I spotted this awesome lady wearing this shirt that strongly resembles the Jett pattern. I think maybe she is Jett incarnate…

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Last July my dear friend Summer married Bryan (see their stunning wedding in the latest Martha!!!) and I was so honored to be a part of the celebration as her matron of honor! A few months before the big day I threw her a bridal shower with the help of my amazing and talented friend, Jocelyn, from 1703 Event Studios (a Southern California event production studio), along with Sum’s sister’s (also matrons of honor!), the other beautiful bridesmaids, and other talented vendor/friends. The shower was in Huntington Beach, CA and since I was planning from Minneapolis, Jocelyn and the other ladies were such a gigantic help and made my vision come to life through cheeky decorations, fun activities and amazing food.

For this smooch-themed party, I used the phrase “Summer is kissing her single life goodbye” to set the tone through really playful stationery with lots of lips and stripes (Summer’s favorite). The pink and mint square invitations were flat printed on thick cotton paper and a separate card noted the couple’s registry, saying the “lovely bride is working on completing a home fit for a Mrs.” At the shower, a seating chart, table numbers, photo booth backdrop, snack bags further supported the theme throughout the day.

My crazy talented flower wielding friend, Lauryl Lane created gorgeous floral arrangements with peonies (another favorite of Summer’s), jasmine, maidenhair fern and ranunculus, while Summer’s sisters and brother-in-law made all of the sweet and savory food, including (amazing) truffle popcorn, parmesan crisps and Neapolitan flatbread. Activities included a lash and lip bar by the amazing Fiore Beauty team and an instant camera photo booth in front of the huge photo backdrop I printed (at Kinkos! score!). The guests then glued their photo into an album alongside personalized advice for Summer. Summer loved the idea so much we did something similar at the wedding too :) More to come on all the photos of the wedding stationery soon!!

Highlight: the bridesmaids all wore coordinating pink and mint colors – unplanned! Summer knows how to pick stylish friends.

Thank you for the beautiful images, Emily! See even more photos over at Martha Stewart Weddings!

Contributing vendors included:
Stationery: MaeMae & Co.
Location: Lake Park Clubhouse
Event Planning: 1703 Event Studios
Flowers: Lauryl Lane
Photography: Emily Blake
Lip & Lash Bar: Fiore Beauty
Rentals: Found Vintage Rentals, Chiavari Chairs for Rent, La Tavola Fine Linen, Signature Party Rental

Champagne: One Hope

 

 

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Here at MaeMae, we love to create options. As in, options, options and more options. When it comes to our MaeMae Wedding Colletion Characters, we’ve found that one of the best ways to do this is to play with color. Beau, one of our fave new characters is shown in the Collection in an elegant, muted palette of warm grays (see Beau’s inspiration Pinterest board here) but we wanted to showcase how customized he can look in a different color way. Enter Blush + Tomato Red. We were feeling super-inspired by Wes Anderson’s Grand Budapest HotelSeriously, that Mendl’s packaging! We loved the unexpected color combo applied to a vintage inspired design. Beau took to this inspiration perfectly and we could not be more obsessed with the way it turned out. And so, it is without further adieu, that we present to you A Pink Beau:

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Continue to check back in to see all of the different color ways our brides will bring to the new MaeMae Collection Characters. We’re always delighted when a client puts a fresh spin on a character with unexpected  color combos like Marlowe in navy + rose gold  or how about in sky blue + red?! And we, literally, can not wait to see how the new characters look in custom color ways.

 

 

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This board is inspiration for an exciting partnership with a truly fantastic organization in town that works everyday to save lives through bone marrow transplants. We are creating a custom greeting card line for Valentines Day and a portion of all the proceeds will benefit their cause. Can’t wait to share more with you soon!

– Megan
PS. Here’s a little peek at our studio this fall.

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Imagine this ethereal mood board translating (quite literally) into a website. Awesome, right? Well it’s real life and it’s happening soon! Cosmo Muse, the brain-child of our fabulous client Allie, is an inspired lifestyle blog where you can find your daily horoscope amongst other posts inspired by the stars. We can’t wait for the site to launch and we’ll let you know as soon as it does.

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We’re excited to be working with a new branding client and lovely wedding photographer. Her direction is fresh and cool and weighted in old-world elegance. It’s soothing and invigorating at the same time.

Isn’t that floral wallpaper amazing!? We are really excited about some floral and French Chinoiserie designs we are working on for the new wedding collection.

– Team MaeMae

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Lori and I just finished up some new designs for one of our fav clients who is a witty writer and tasteful curator. We recently starting implementing a new delivery method for proofs. We wanted to make sure we were there (whether physical here in the studio or via Skype/phone) to walk our client through the designs to give explanations about decisions made and field any initial questions. This helps us get to the good and relevant edits so much faster and builds such a stronger relationship between us and our clients. Looking forward to our first meeting tomorrow to show off these new ideas!

See the last Mood + Method board here and keep up with us on the ‘gram here!

xx, Mae

Together with the incredibly talented storyteller, Maribeth Romslo, of Hello Sunshine Films, we are creating the MaeMae Movie!! It’s all about our process of sourcing and cataloging inspiration to apply to our client’s projects as well as some in-house experiments (and in the future: products!). Here are a few behind the scenes moments Katie took. You can see more on instagram here.

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When we create project proposals we always include a style board to show our prospective client our vision behind the general mood and tone for the project. While visuals alone absolutely cannot lead the project they are a fabulous entry point into setting the stage for what’s to come.

We are starting this new series to show a peek into our creative process over here and we are kicking it off with a really exciting rebrand for a sweet and fabulously talented videographer here in town. The mood for the brand is joyful, lighthearted, welcoming + celebratory while grounded with modern typography and a palette of black, grey, yellow and gold. All of the illustrated elements allude to an artisan touch and some wit throughout the brand.

Working on something this cheery is refreshing as we exit out -20 weather from this week! Full disclosure – I haven’t left my place in over a week. Thank goodness for full service buildings (and curriers… and husbands who go out into the tundra for you :)

Have a wonderful weekend! xx, Mae

ps see what other projects we are concepting out on our Pintrest board. We are refreshing our Muriel suite and I am obsessing over where it is going.

Say hello to Hugo, our modern French sophisticate. He’s obsessed with clean lines, vintage labels and wearing suspenders every single day.

1. A vintage wedding gown that oozes drama
2. this chic helmet accompanies Hugo as he scoots around the countryside
3. vintage french packaging pops in lavendar
4. Hugo’s mother uses this wallpaper in her foyer, and he secretly loves it
5. this Giambattista Valli dress, I mean…the texture is insane!
6. clean and simple packaging with a nod to vintage
7. loopy, romantic lettering
8. Hugo just purchased this modern take on a classic bag for his lady friend, she thinks it’s perfect
9. pink + gold = total sophistication (and that white glove doesn’t hurt either)
10. blue, French check
11. an antique print, perfect for a kitchen in the country
12. the secret entrance to Hugo’s city flat

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This week at MaeMae, we:

  • Agreed that pink is really great, all the time, on everything
  • Were super impressed by this DIY feature in Lonny Mag by Jenny Komenda (and celebrated the fact that Lonny is back)
  • Discussed the merits of vintage ephemera for design inspiration
  • Listened to the new Polica album on repeat
  • Celebrated being named Best Stationery by Minnesota Monthly in its November, Best of the Hidden Twin Cities feature!

What were the highlights of your week?

Before designing a website for the cute company, Kickstand Collections, owner Rasheena Taub sent me these goodies to use as design inspiration. Kickstand Collections is a soon-to-launch online resource for parents seeking more personalized collections of children’s literature and souvenirs. In every interaction, Rasheena’s passion for children’s literacy, creative writing and thoughtful giving is so evident, and we can’t wait to share the final product (it’s launching this fall)! In the meantime, you can learn more about Rasheena over at Cloth & Kind where she’s a guest editor.

*You’ll see some of the illustrations we created for the Kickstand Collections website on the first image, it’s going to be so amazing!

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Bridal Fashion Week may have wrapped up last week, but we’re still pouring over The New York Times instagram coverage of the event (glam overload!). With so many different styles represented, we thought it would be fun to pick our favorite photos from NYTimes Fashion’s instagram and pair them with the matching personalities of the MaeMae collection characters! Which photo and collection suits you best? 

1. Dakota: Mermaid meets runway – Ines Di Santo 

2. Drake: 1920’s perfection – Reem Acra

3. Hermie: Intricate lace with a Scandinavian twist – Carolina Herrera

4. Marlowe: Little Red Riding Hood gets hitched – Theia

5. Oswald: Graphic with soft edges – Ines Di Santo

6. Quimby: Grecian gold – Theia

7. Roxy: Relaxed glamour – Christos Bridal

8. Theo: Fit for a southern belle – Carolina Herrera

9. Winston: Crushing it with coral – Vera Wang

xo, Anna

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