We’re so excited to share the newly launched June & Jae website. Working with photographer, Quyen, on her new branding was an absolute joy and the result is something we are very proud of here at MaeMae. Stay tuned for a more detailed post showing the full depth of the redesign, but for now head over to juneandjae.com to check out Quyen’s beautiful photography. 

P.S. Calling all Colorado ladies—June & Jae will be in your area with photo session availability at the end of August. Lucky you!

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We’re so excited to introduce you to the newly redesigned BrideClick. BrideClick, the first and largest digital advertising platform in the bridal industry, came to us for a complete website overhaul. The company works with hundreds of bridal websites and publishers in building the advertising partnerships that make up the virtual wedding landscape as you know it. We jumped at the opportunity to dip our toes (or completely submerge ourselves) into a project with a more corporate appeal. BrideClick liked their existing logo, but wanted to improve the look and functionality of their site. They wanted something both bridal and tech-forward that spoke to publishers and advertisers alike. We achieved this with a combination of clean, bold typography, a modern color palette, tech-savvy info-graphics and hyper-stylized photography*. These elements were then designed into a streamlined and extremely user-friendly site. Through detail-minded concept development, we were able to breath a new ultra-feminine and sophisticated life into BrideClick’s visual identity.

*We’re especially pleased to present this example of one of the newest offerings from team MaeMae—photo styling. BrideClick is an awesome example of styled photography as a design element. It can play such a huge role in the visual branding of your company and we’re happy to offer styling services to all our clients. Wing Ta of Canary Grey shot these photos, making them extra amazing!

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We’re so excited to share the recently launched Ever After Honeymoons branding today! Last year, Katie Frederick, owner of EAH came to MaeMae looking for a brand refresh. After five years of providing boutique honeymoon travel planning, EAH no longer represented Katie’s, or her current clientele’s, style. Like many of our branding clients, Katie wanted her company to encompass several different styles that at first can seem at odds with one another. She envisioned the new EAH as eclectic, international, simple and not too girly (in order to avoid alienating her largely male-based clientele!). 

Enter MaeMae! We love a good “mixing styles” challenge and had so much fun pulling eclectic images from around the world for inspiration. Pulling together rich textures, lush illustrations and modern hand-lettering, we developed a cohesive brand that oozes contemporary, luxurious travel. Our favorite part was designing all of the custom patterns. We wanted to use prints as a vehicle for establishing visual contrast throughout the brand – but using a varied, vibrant color palette would have been too distracting and was therefore not an option. Instead, we relied on creating contrast via tone-on-tone patterns with varried textures. The resulting prints set the mood for the site, while ultimately hinting at the lavish visuals EAH’s clients soak in while globetrotting.

And just for fun, we asked Katie to provide some honeymoon planning advice:

“I think it is best to start with thinking about the experience you want to have. What do you want to do each day? What would be an ideal day on your honeymoon? What are your favorite things to do together? Then pick destinations that offer those experiences. And make sure to check weather first!”

Thanks, Katie, it was such a pleasure to work with you (and we look forward to living vicariously through you and your travels)!

While MaeMae is still bustling with wedding stationery and paper goods design, we’ve found ourselves diving more and more into some different work as well – small business branding! We have actually done branding work for over three years now, and we’ll soon have a new way of showcasing all of our previous and current branding work on our *new* site. For now we want to give our readers a better idea of what this different side of MaeMae looks like, which is why we’re sharing the branding and design of one of our recent clients today – The American Edit 

Over some insanely amazing Italian food downtown, I found myself telling Rita I thought she should quit her job and start NOW on her amazing vision for a different professional future. She had been thinking about starting a company that celebrated the brands that manufacture in the United States, educate the ones who would like to start, and elevate self-sufficiency in style. OK HELLO. YES. It’s not just the sea urchin chili talking – this girl has got something going on. Little did I know that encouragement would be taken to heart and a few months later Rita approached us in need of branding for her new business venture, and of course, Team MaeMae was immediately on board. There has been no stopping TAE since! (hello Kristen Bell to E! Online shoutout!) 

It was important to us to keep the design aesthetic of TAE’s site neutral and sophisticated so that the vibrant content and imagery would remain the focus of the site. When we work with our branding clients we always want to equip them with a set of “ingredients” so that they can infuse their brand into everything they do. For TAE we created custom post design elements which allows Rita to add brand personality to her different blog posts (and of course put the numbers in the cutest places :)

To get the site up and running we entrusted the talented Zoe Rooney to program our baby and had so much fun reading her case study on the process.

Aside from all of the incredible interviews, education on American made products, and introduction to amazing makers, Rita is an expert in product development and offers sourcing and production consulting, retail strategy development, and brand identity and marketing through The Agency. If you are a designers, retailers or marketers looking for looking for assistance in the source-to-consumer process contact Rita today! 

The beautiful photos and clever copywriting on The American Edit were created by two of our other amazing and creative branding clients, Wing Ta of Canary Grey and Anne Sage of The City Sage. #dreamteam

Thank you so much for trusting and partnering with us on your branding, Rita!!

Keep reading for a fun Q&A we did with Rita that covers her background, how TAE came to be and what it was like working with MaeMae.

Tell us a little bit about yourself: I live in Minneapolis, MN… not too far from MaeMae headquarters! I’m obsessed with travel, shopping, reading anything and everything, and spending time with my family and friends. Prior to starting The American Edit, I worked in product development, sourcing, and merchandising for everyone’s favorite Minnesota retailer… now I feel so lucky to use those skills to help small businesses achieve strategic growth!

Tell us about American Edit and how it came to be: I was frustrated that it was so hard for me to find sites that curated fashionable American-made clothing – it was easy for my husband, but not so much for me, or for our home. After searching and searching, I realized that it was up to me to create what I wanted to read and what I hoped would ultimately become a resource for many other blog readers and conscious consumers!

Why did you need to work with a designer? I’d done the whole blogger template thing for a previous blog, but I knew that I wanted TAE to be different. After reading so many blogs for so many years, I wanted to create something that I would personally want to explore, and I needed to be able to focus my attention on my consulting clients, the content and the community rather than the design. I knew I needed a designer to help me accomplish my goals, and spent a lot of time combing portfolios of various designers I’d come across. I am a huge fan of Megan’s invitation suites – she somehow balances playful aesthetics with a classic, modern feel, her aesthetic doesn’t feel like anyone else’s or seem too obvious, and it felt like something I would love forever – which is important!  As soon as we started talking about the process of working together, I knew it had to be Megan – she had so many ideas, was fully on board and supportive of my goals and vision, and I thought we would have a lot of fun working together!

Tell us about your design ideas going into the project: I’d been pinning ideas for awhile, and thought that I was all over the place in terms of design… but Megan helped me to see the commonalities in my pins and introduced a few new elements that brought everything together.

How did MaeMae help bring your project to life?  I had the initial vision for the construct of the site – I knew I wanted the homepage to feel more editorial and be somewhat interactive, that the A-list should be visual, etc. But Megan took my ideas and ran with them and came up with a site that is far more beautiful and engaging than I could have ever imaged! We actually sort of broke the internet – we came up with some ideas that were a little out of the box and our developer was skeptical at first. But in the end, everything came together and resulted in the amazingness (if i do say so myself!) that is TAE!

The final deliverables were the website, graphics for blog posts, business cards (that everyone loves!) and thank you cards. Megan made sure that TAE partners and clients receive a gorgeously branded end-to-end experience.

What was it like working with MaeMae? Megan was amazing to work with because she was legitimately open to my thoughts and feedback and invested in my project and business success. This was my baby, so I was prepared to put on my corporate hat and micromanage every second of the process! But as soon we reviewed the first round of branding, I realized this wasn’t necessary – Megan knew exactly what I wanted (and figured out all of the elements that I couldn’t articulate – it was actually sort of creepy how she got into my head) and built something more amazing than i could have imagined.

Any advice for small businesses looking to brand? Find a designer that you trust and enjoy spending time with/would be friends with. I didn’t know Megan that well when we started working together, but trusted her completely and that paid off. She was a complete professional and I know my brand is in good hands with her expertise. That we became great friends over the course of working together was just the icing on the cake!