Reimagine the visuals for the newest chapter in travel concierge, Katie Jacobson. My studio created her first brand look for Ever After Honeymoons in 2013. The first brand was filled with vibrant blues and tropical themes that appealed to honeymooners. The goal for this new era was to create a classic brand sensibility with fashionable touches that speak to her new clientele: well-traveled couples and families who are excited to return to favorite destinations and expereience slow travel experely organized by Katie and her team.
objective
Art Direction
Visual Identity
Web Design
Print Design
Copywriting
Photography
Image Curation
services
Create a classic brand sensibility with fashionable touches. Nod to historic aesthetics through texture and type. Elevated, but not pristine. Warmth throughout via neutral/textured tones with pops of blue. Website feels fresh, but leads with aura of knowledgeable, reliable, trustworthy. Focus on experiences--the people and the stories they create--over the places.
art direction
Create a classic brand sensibility with fashionable touches. Nod to historic aesthetics through texture and type. Elevated, but not pristine. Warmth throughout via neutral/textured tones with pops of blue. Website feels fresh, but leads with aura of knowledgeable, reliable, trustworthy. Focus on experiences--the people and the stories they create--over the places.
the brand
A collected library of images from Katie's travels, styled images for the brand, and stock images of texture provide the relaxed, lived-in feeling of the brand. Using my treasure trove of paper ephemera from around the world, I created styled photos that represent travels where you have lingered and noticed the special details all around you.
The imagery
